Amazon still has a very large number of users in the United States, so many people will choose the American site when entering the Amazon platform. It is precisely because of this market background that the current competition on Amazon’s US site is still very high. This requires the majority of sellers to be more perfect in all aspects to enhance their market competitiveness. In this regard, let’s take a look at what aspects should be paid attention to when selecting products in the Amazon US market?
1. Market analysis.
The US site occupies almost more than half of the market share on the Amazon platform, and the US site currently sells more than 10 million products. It is also very rich in specific product categories, and the US site has more than 9,500 products. Thousands of Amazon Prime members have an average spending amount of around US$1,400. Therefore, for the majority of sellers, Amazon’s U.S. market prospects are still very good. When selecting products, you can also conduct certain market analysis and select American consumers. Sell your favorite products.
2. Product screening.
Currently, many sellers tend to choose Red Ocean products, but in fact, the competition for such products is still very fierce. If the product does not have enough advantages, it will be difficult to stand out in this competition. This You need to avoid products in the Red Sea market during the Amazon US market selection process. At the same time, you also need to avoid unpopular products. For most sellers, the choice market is not yet saturated, but products with potential are the way to go.
3. Product research.
When choosing products, detailed market research is also essential. In this process, the aspects that need to be considered are also relatively diversified, such as consumer demand, holiday supply, seasonal climate, etc. After determining the category, consider whether it is suitable to do it by analyzing the product data under the category, and determine its market potential.
What you need to pay attention to when selecting products in the Amazon US market is roughly the above. I hope that after reading it, you can refer to it in the actual product selection process later, so that you can choose the one that is truly suitable. products, after all, a suitable product can indeed make your store operate better.