During AliExpress promotions, my country’s cross-border e-commerce merchants will focus on promoting various products, and through trains are the most direct and effective way to increase exposure. This article will bring: 3.28 Speed I hope this through-train promotion strategy for the 328 Big Sale will be helpful to merchants who are not familiar with the 328 Big Sale.
During the 328 big promotion period, it is different from other big promotion activities. The competitiveness is definitely several times higher than usual. Therefore, small sellers should not compete with the leading sellers for the highest price, but should follow the 3.28 AliExpress The basic rules of through-train promotion: avoid peak periods, especially the peak period of bidding, and choose a time period that is not so popular but more suitable for you, so that you can be effectively exposed. The following are two techniques.
1. Crowd bidding must be reasonable.
There are many factors to consider when bidding through AliExpress. Not only do you need to optimize bids for individual keywords anytime and anywhere, but you also have to conduct targeted marketing based on target customers. But even if they know the principle, many cross-border e-commerce merchants are not familiar with the actual operation. Here is a detailed introduction to the practical process of the target customer group + keyword pricing function!
Pay attention to the premium of the customer tag: the premium formula for a small number of target customers designated first (this is in the key promotion plan): the actual bid of the cross-border e-commerce seller = the original bid of the website’s keywords* Average premium ratio.
2. The search term bid should be ahead.
Search bidding is really important. At a critical node like the 328 Big Sale, it is very important to bid first. In the 328 Big Sale, some sellers may feel a little confused about the order of bidding. In fact, this is easy to understand: as long as you add a large number of core words in the 328 Big Sale, and occupy key positions in the search box of target buyers in advance . Within the controllable range of ROI, occupy key marketing positions in advance.
In short, the above is the sharing of tips on “3.28 AliExpress through-train promotion”. Cross-border e-commerce sellers must first learn to avoid the peak of bidding, then choose a time period that suits them, and follow the techniques of bidding and leading bidding for targeted customers to win the first place in the 328 promotion.