Nowadays, using influencer promotion is a routine operation for many cross-border e-commerce sellers. It is common sense to use foreign influencers in overseas markets. However, because influencer promotion has certain drawbacks, some sellers have a negative attitude towards overseas influencer promotion. So is AliExpress influencer promotion effective? Please see the wonderful sharing of this issue.
1. What are the disadvantages of AliExpress internet celebrity promotion?
Although there are many benefits to choosing overseas Internet celebrities for promotion, and many sellers have discovered this market early and started to distribute goods and attract traffic, however, not all overseas Internet celebrities are professional, and blind selection cannot bring success. To achieve high-quality traffic and conversion effects.
Due to language and cultural barriers, AliExpress sellers often encounter resistance when communicating with Internet celebrity KOLs. Even without talking about the negative impact caused by the huge differences in language and culture, some irresponsible Internet celebrity KOLs on the market have greatly damaged the interests of AliExpress merchants: some low-quality KOLs will no longer contact them after receiving the products, and some will no longer contact them. Internet celebrities without professional qualities offer high prices but are unwilling to make certain guarantees for the final traffic effect. Of course, sometimes it is because the seller chooses an unsuitable internet celebrity and invests heavily in the wrong fan group, which ultimately leads to the failure of the store to attract traffic.
There are many lessons learned, but even though the road to cooperation between AliExpress and overseas Internet celebrities is full of thorns, the momentum of AliExpress Internet celebrity promotion has been unstoppable, and more Chinese seller brands have begun to cooperate with overseas Internet celebrities. . The role of Internet celebrities is not only to attract traffic and close orders, but the most important thing is to drive overseas consumers to build the company’s reputation and reputation.
2. How to do a good job in promoting AliExpress internet celebrities?
Nowadays, Internet celebrities are shining in different vertical fields, playing the role of opinion leaders, using more down-to-earth identities and daily language to attract countless fan groups to join, and subtly influence Guide users to purchase goods.
In short, AliExpress Internet celebrity promotion has become one of the promotion methods of major merchants. Even if there are some shortcomings in the promotion market, it cannot hinder the enthusiasm of major merchants to choose overseas Internet celebrities for marketing. After all, it can help sellers increase orders, attract traffic to stores, and can also take advantage of the trend to launch the brand name overseas and build publicity.