As we all know, Halloween is an annual carnival in Western countries. On this day, people can play tricks on their family, friends, neighbors and even passers-by in various ways. It can be said to be a grand party. On Halloween, people often buy some trick props, gifts or other items. This is undoubtedly a sales carnival for cross-border e-commerce. So how to win a place among the many stores? How to do a good job in marketing planning?
First of all, publicity work needs to be done well.
In order to increase the sales of a store, the first thing a store owner must do is to increase its visibility and let more people know about the existence of this store.
Secondly, it should have its own product features.
Only distinctive products can stand out in the frenzy of the sales season. Therefore, stores need to seriously think about their own advantages and how to bring unique value to customers.
Furthermore, there should be a certain discount.
For many ordinary people, when buying an item, having a discount on the product is very attractive. This is a simple psychology. In fact, most people don’t care much about the original price of the product. As long as there is a discount, they will feel that they are not losing money. Therefore, stores can hold some offline or online activities through publicity and issue some limited-time discount coupons to participants. This not only improves the store’s popularity, but also allows participants to have a good impression of the store.
Finally, sales can be increased by using well-known Internet celebrities to bring goods.
Every Halloween, there are many Internet celebrity bloggers sharing their own costume matching tutorials, and stores can cooperate with some related Internet celebrities, so that they can be like a fish in water and easily stand out among many stores. Under the current Internet trend, online celebrity live broadcasts have become a new sales method. Many of its features and advantages are more suitable for e-commerce sales in peak seasons, and can create more value than in off-season sales.
The above are the suggestions prepared in this article on how cross-border e-commerce merchants can stand out during Halloween! In general, increasing visibility is the main means for a store to sell well; secondly, it needs to have product features that bring unique value to customers; and finally, it is to cooperate with Internet celebrities to increase the influence of the store.