Nowadays, more and more Amazon merchants want to advertise on Amazon. The premise is that they must understand the cost of opening an advertising SP on Amazon. Only by understanding the distribution of these costs can we make a reasonable allocation of funds and incorporate these costs into the overall operating data. SP ads are the most popular type of ads in Amazon search results and product details.
Amazon advertising sp means that when consumers click on an ad, they will be taken to the product details page promoted by the ad. This advertising model does not charge according to the traditional prepaid method, but on a per-pay basis. Click-through charging is an auction price model. Merchants need to set the advertising price they are willing to pay, and consumers click on the ads, but the advertising cost will never exceed the amount given by the merchant.
The Amazon platform will set corresponding charges for each advertisement based on the number of clicks the consumer makes, and will deduct the corresponding amount from the merchant’s marketing account. If the current merchant’s account does not have enough balance to cover this advertising fee, the fee will be deducted from the merchant’s Amazon credit card. The merchant can directly change the payment method to credit card payment, and the merchant can also receive the corresponding invoice. If the accumulated advertising fees or additional clicks of 100 million US dollars for the first time have reached the merchant’s consumption limit, the corresponding balance will be deducted from the credit card.
Using this advertising model, merchants need to ensure that the budget is sufficient each time to achieve the desired advertising effect. The operating rules of the platform are also completed based on the budget set by experts. Each merchant has different needs, so the advertising budget is also different. These fees depend on various variables such as the merchant’s specific revenue, product type, and direct competition. It is determined by many different complex factors, and Amazon can also better balance merchants’ advertising expenditures.
Amazon advertising sp is a brand new marketing model. In this way, products can be better advertised within a budget acceptable to the merchant, thereby increasing the exposure of the product. Find more customers.