Whenever Amazon sellers have new products on the shelves, they will struggle with how to get more traffic and exposure for the new products. Everyone is more concerned about Amazon sellers’ traffic. Some sellers choose to invest more advertising budgets to attract new customers. If the traffic of the product is successful, the income will be worth it. So, let’s learn how Amazon sellers can attract traffic for new products?
1. Bundled sales.
Bundle new products with old products with high sales and traffic, such as bundling new liquid foundation with old concealer, or bundling new diapers with old baby wipes. Providing appropriate discounts, promotions and other means in bundled sales can have a great effect in attracting traffic.
2. Make full use of the product A+ page.
The A+ page of the product can display the product to consumers through a combination of pictures, videos and text. Sellers can use this page to compare new and old products, especially in the case of product upgrades or replacements. Sellers can use comparison charts to show product optimization and improvement, demonstrate the advantages of new products, and increase consumer trust, so that they can easily obtain traffic.
3. Use Newmodel.
Newmodel is a kind of related traffic. Newmodel can be set in the old page of the product. The link of the new product will be displayed below the old product details page, which can obtain the traffic of the old product for the new product.
4. Create a new product column.
Set up a new product column in the brand flagship store. If the seller’s brand launches a new product, private domain traffic can be obtained through the product column of the brand flagship store. It is very accurate and can improve the conversion rate of new products.
5. Carry out keyword advertising for brand flagship stores.
Use brand flagship store and brand flagship store keywords to attract new products. Since sellers already have certain brand influence and fans, they can use the keywords of the brand flagship store to attract new products. The traffic is relatively large, which has a great advantage in this regard.
The above introduction is the relevant knowledge on how to attract traffic for new products of Amazon sellers. For Amazon sellers, obtaining traffic is an important part of gaining sales and building a brand. From the perspective of the entire e-commerce industry, whether it is Taobao, Tmall or Amazon, they need to use traffic to create hot products. This is a concrete manifestation of the characteristics of the Internet.