If you choose to enter Amazon Japan, you still need to put some thought into product selection, because only in this way can you choose products that are more in line with the preferences of Japanese consumer groups. In this regard, let’s take a look at how Amazon Japan’s product selection should be analyzed and which products are more popular.
1. How should Amazon Japan product selection be analyzed?
1. Consumer group analysis.
Japan is currently the world’s largest e-commerce market after China, the United States and the United Kingdom. Online shopping accounts for more than 80%, although Japan’s offline shopping malls are also very convenient. , but there are still many consumers who find offline shopping troublesome or do not pursue high quality so much and prefer to buy products online. It is worth mentioning that most of these consumers are elderly people, so Everyone still needs to consider the specific situation of consumers when selecting products.
2. Analysis of consumption patterns.
Japan is a developed country, so its consumption patterns are still influenced by the West, and its consumption habits are also very close to those of European and American countries. In addition to Japan’s unique cultural festivals, most promotional seasons are also similar to those of the West. very similar. During festivals such as Christmas and Valentine’s Day, when selecting products, you can directly copy products from European and American countries.
2. Which products are more popular?
1. Storage products.
The Japanese still have their own set of research on storage, which is also their more accustomed lifestyle, and storage products still play a very key role in it, so Japanese consumers are very interested in it. The demand for such products is still very high.
2. Home products.
Japan has the characteristics of many people and little land, so most residential areas are only about 70 square meters. Therefore, when Japanese consumers purchase furniture, the first thing they must consider is the rational use of space. Foldable and compressible home products are still very popular.
After reading the introduction above, I believe everyone will have a clearer understanding of how to analyze the selection of products on Amazon Japan, and in the actual product selection process, they will also It is relatively clear what kind of products Japanese consumers prefer. And everyone must know how to choose products that cater to their preferences, so that their products can have better sales.