Currently, many Amazon sellers actually attach great importance to product selection, because only by finally selecting the right products and putting them on the store can they get more orders in the later business process. But in fact, after the product selection is confirmed, the layout of the products is also very critical. In this regard, let’s take a look at how Amazon layouts the products after the product selection is confirmed.
1. What are the basic factors that need to be considered in product layout?
1. The value of the product.
As a combination of value and use value, everyone must pay attention to this aspect when laying out, because its use value determines the total value, and the total value determines what consumers are willing to pay for it. The price paid for a product.
2. Product location.
The location of the product will directly determine the probability of the product being seen by consumers. Therefore, some high-quality products need to be placed in a conspicuous position, while for some relatively unpopular products, Can be placed at the back.
2. How to lay out the products after Amazon’s product selection is confirmed?
1. Product classification.
In the specific layout process, everyone must know how to classify products according to different types and characteristics, such as maternal and infant products, cosmetics, food, etc. Different categories of products need to be placed in different product sections. middle.
2. Product characteristics.
We also need to layout according to the characteristics of the products, such as electronic products, IT products or household appliances, etc., which need to be specially divided according to their characteristics.
3. Product style.
In fact, the style of products often corresponds to a consumption preference of local consumers. For example, if you open a European and American website, you need to put European and American style products in the main promotion position, and For some Asian-style products, they can be placed in an auxiliary position.
After reading the above introduction, I believe that everyone will have a clearer answer to the question of how to layout products after Amazon’s product selection is confirmed. The reasonable layout of products is mainly It is also to attract more consumers and thereby improve the order conversion of your store, so everyone still needs to think more about it.