According to data, e-commerce sellers lose up to US$93 billion every year due to out-of-stock problems. Whether you are a small Amazon seller or a retail giant, you may face out-of-stock issues. The key point is how to use a suitable email reply template to inform consumers. If this work is done well, consumers can not only encourage consumers to buy again after the seller replenishes the goods, but also may buy more. So, let’s learn about Amazon sellers’ shortages Email reply template.
1. Notify out-of-stock situations in a timely manner.
According to consumer surveys, it takes an average of 9-10 days after placing an order to receive a “out of stock notification” email from the seller, and the order has also been cancelled. This situation can easily leave buyers dissatisfied. Therefore, the sooner buyers are notified of out-of-stock situations, the smaller the seller’s losses. It is very important to express the seller’s regret and apology in the email.
2. Apologize politely.
Amazon sellers need to adhere to the principle of “customer first” and apologize to consumers for the inconvenience caused by shortages. The apology does not need to be described in too much detail, it should be simple and clear, so that consumers can feel the respect of the seller.
3.Explain the reason for the shortage.
It is very important for Amazon sellers to explain to consumers what caused the out-of-stock situation, such as processing errors, manufacturer price cuts that caused the product to be sold out, etc. No matter what the reason is, sellers need to explain frankly to consumers to know the truth and generate trust.
4. Recommend alternatives.
If there are similar styles or alternative options that are not out of stock, it would be a good choice to recommend them to consumers. Consumers are likely to accept this substitution, which not only avoids lost sales but also satisfies consumer demand. At the same time, Amazon sellers offering price refunds and cheaper alternatives in emails will help attract consumers.
The above introduction is the relevant knowledge about the out-of-stock email reply template for Amazon sellers, and email communication skills have become one of the most essential basic skills for operators. When faced with account complaints, evaluations, infringements, and after-sales In various scenarios such as service and return review, the correct use of email communication skills can effectively solve problems.