As the cost of traditional foreign trade gradually increases, many traditional enterprises have spotted the opportunity of e-commerce foreign trade. In the 21st century, e-commerce has become an indispensable part. The influx of e-commerce has impacted people’s thinking, and the level of competition has greatly exceeded that of traditional trade. Therefore, it is not easy to stand out in the new market. So, let’s learn how to become an Amazon featured seller?
1. Choose the right products to put on the shelves.
Whether it is a seller or a buyer, Amazon records everything. If you are selling a protective case for an MP3 player and the picture of the product is green, but the actual one in stock is only pink, then you need to change the picture of the product in time. Even small technical errors may prevent you from becoming a featured seller, so it is recommended that sellers pay more attention to details.
2. Strictly limit the number of products on the shelves.
Although listing hundreds of products may make the store more professional, at the same time, the cancellation rate of orders and the error rate of listed products will also affect the chance of becoming a featured seller. If the error is not resolved, the account may even be banned for life. So don’t just pursue the quantity of products on the shelves, but also pay attention to the quality of each product.
3. Delivery more than three times a week.
If orders are backlogged for a week and then shipped uniformly, it will cause delays in shipments and cause dissatisfaction among buyers. The speed of delivery and logistics is very important to buyers. If buyers can receive the purchased items in a short time, they are more likely to give positive reviews. Positive reviews are an essential part of becoming a featured seller on Amazon, so sellers are advised to maintain the habit of shipping quickly.
4. All orders must have a tracking number.
If the transaction amount exceeds US$2,000 within a month, proof of delivery of the goods must be provided. If it cannot be provided, Amazon will freeze the funds for 90 days. The additional cost of a tracking number is well worth the investment to avoid this situation.
5. Pay attention to after-sales service.
After confirming receipt of the order, send an email to the customer every week to provide friendly and thoughtful service, which will help to gain positive reviews and strengthen the seller’s characteristics.
6. View customer reviews in the past 30 days.
If the account has not received any reviews in the past 30 days, Amazon will not evaluate it and recommend reapplying. If you are qualified to become an Amazon featured seller, 100% positive feedback will also be a huge advantage. Finally, it is recommended to conduct a self-audit to verify the status of your account and make adjustments based on Amazon’s assessment.
The above introduces the relevant knowledge on how to become an Amazon featured seller. If you want to become an Amazon seller, you need to first master the basic operating rules of the platform. These rules include a series of practical procedures such as store registration, entry regulations, product selection operations, etc. The rules and conditions of the Amazon platform are quite complicated, so many novices often encounter various troubles when opening a store because they are not familiar with the platform rules. Therefore, it is very important to be familiar with the platform rules.