Currently, there are still many people who choose Amazon, a cross-border e-commerce platform, to open their own stores. In the early stages of store preparation, it is also very important to choose the right products. In this regard, this article summarizes Amazon’s choices for you. The four major indicators of the product, I hope it can be helpful and inspiring for everyone to choose the product.
1. Unit price per customer.
When selecting products, it is best to look for products with a unit price of 25 to 50 US dollars, because if the price is too low, less than 25 US dollars, after deducting various later operating costs, it will actually be very expensive. It is difficult to guarantee that there is still profit, and if the price is higher than fifty US dollars, many consumers will not have the corresponding spending power because the price is too high, resulting in unsatisfactory product sales or even slow sales.
2. Seasonality.
For those products that have very strong seasonal and festive characteristics, it is best to avoid them when selecting products, because if the seasonality of the product is too strong, it will be difficult to predict its sales. , after all, Amazon basically relies on sales forecasting. Too much or too little inventory will affect the overall store operation, and the risk is still relatively high.
3. Variation.
Currently, many sellers will use variations as one of the indicators for Amazon product selection, because if a product has too many variations, it is easy to have a high return rate, and if the return rate is too high, it will affect the overall product selection. Stores have a relatively large negative impact. Therefore, when selecting products, everyone should be careful not to choose products with too many variations.
4. Volume.
If the volume of the product is too large, the costs of head-trip, warehousing, packaging, etc. will increase. And if the cost is too high, then the selling price will not be set too low, and naturally the sales will not perform well. Therefore, it is better for everyone to choose products with suitable size.
As for the summary of the four major indicators of Amazon product selection, I believe that after reading the above, everyone will have a clearer understanding. I believe everyone can understand the importance of a suitable product to the store. Therefore, when dealing with product selection issues, you must be very diligent and help your store choose the right products.