Currently, many people still want to try the cross-border e-commerce industry, because the current momentum of globalization is still very good, so the development prospects of cross-border e-commerce are getting better and better, and As one of the more well-known e-commerce platforms, Amazon is also the first choice for many people. So what does Amazon mainly analyze when selecting products? Next, let’s take a look together.
First of all, it is to analyze the inventory of competing products, but what everyone needs to know is that the Amazon platform still attaches great importance to the privacy of sellers, so it will not display specific sales data of products on the front end of the store, but in fact, the sales volume of products It still has a lot to do with rankings. So in response to this issue, what is Amazon’s main analysis for product selection? In fact, you can add the product to the shopping cart to speculate on the inventory of competitors. This will also allow you to judge the overall market capacity of the product, so it is self-evident whether this product is worth choosing.
Secondly, it is necessary to analyze whether the product has registered a special brand and trademark. If it is found during the analysis that the product has brand protection, we cannot sell it rashly. If you want to sell it as an agent, You can communicate with the brand to see if the other party is willing to provide agency rights or a letter of authorization. If the other party does not agree, you need to consider whether there are similar products that can be substituted. Of course, you can also develop products that look different but have similar functions and make upgrades.
Finally, everyone also needs to analyze whether the product needs to be certified. You must know that some categories of products are quite special, such as maternal and infant products, which generally require mandatory product certification. If the seller does not respond accordingly, If there are any certification conditions, you still need to avoid them when selecting products.
After reading the above introduction, I believe that everyone will have a clearer answer to the question of what Amazon mainly analyzes when selecting products. In the actual product selection process, It is also necessary to pay attention to the analysis of all aspects of the content, and the analysis should be relatively comprehensive. Because only in this way can we better select the right product.