Southeast Asia has six important e-commerce market countries, namely Indonesia, Malaysia, Thailand, Vietnam, Philippines and Singapore. Indonesia is the largest contributor. Among them, Indonesia’s cross-border e-commerce product selection has become a big concern for everyone. question, then, let’s learn how to select products for cross-border e-commerce in Indonesia?
1. Indonesian local fashion.
Indonesia processes handmade fashion accessories. With the development of the economy, people’s affordability has gradually increased. They want to buy unique and special accessories. For example, Muslim buyers tend to buy online products that can satisfy both needs. Religious and fashionable products, main categories: clothing and accessories.
Trend analysis.
1) The cultural value of handmade products, such as furniture and accessories, etc.
2) Be aware of the importance of protecting local culture and prefer to be influenced by celebrities.
3) 82% of Indonesians who agree with the view of “keeping it real” believe that the concept of handmade products is very important in itself.
Marketing advice.
1) Highlight the “unique” and hand-made features through keywords such as “handmade” and “customized”.
2) Pay attention to local popular Internet celebrities and popular trends.
3) For women’s clothing, choose colors that are as bright and fancy as possible; for men’s clothing, choose simpler dark trousers.
2. Technology products that enhance experience.
Working from home due to the outbreak of the epidemic has caused most Indonesians to begin to demand a better experience for technology products, not just basic functions. Key categories: electronics and technology.
Trend analysis.
1) Indonesians have begun to spend more time working from home, and working from home has become a new normal.
2) Rely on technology to improve production efficiency and aesthetic technology, because Indonesians believe that paying attention to appearance is important.
3) It is possible to purchase new technology products in the coming months.
Marketing advice.
1) Emphasis on technical specifications.
2) Sell with content creators.
3. Health monitoring electronic products.
Due to the improvement of living standards, more and more people choose to exercise and use wearable technology products to monitor their health.
Trend analysis.
1) During the outbreak, people who were previously inactive had more time to exercise, and a new running culture began to form in Jakarta.
2) More and more people are beginning to use wearable technological instruments to monitor their health.
Marketing advice.
1) Emphasize the health monitoring function of the product, such as heart rate and step count for running monitoring.
2) Indonesian people are increasingly worried about their health conditions, and compared to the world, 99% of people want to pay more attention to their health, which is 8 percentage points higher than the global average.
3) Monitor health status regularly.
4) Indonesia is the fourth largest market in the world in terms of sales potential for wearable technology equipment.
Marketing advice.
1) Add more functions to wearable devices, not only capable of measuring conventional physiological indicators to meet diversified needs.
2) Rethink health monitoring.
3) Create relevant projects to encourage consumers to actively use their health monitoring devices and provide incentives such as discounts or coupons as incentives.
The above introduction is relevant knowledge about how to select products for cross-border e-commerce in Indonesia. The Indonesian market has huge potential, the entry threshold is low, local supply model can be adopted, and it can be supported by the platform. Cross-border e-commerce is in The rapid development in Southeast Asia in the past few years has demonstrated its strong strength, and there is no doubt that Indonesia is a market worth considering and trying.