As one of the less popular languages, Thai actually has decent shopping capabilities, especially in local stores. Many large merchants also like this market. So, let’s take a look at the analysis of shopping habits and preferences in the Shopee Thai e-commerce market.
1. Market overview.
Thailand is a country with a population of 69.8 million. Its official language is Thai, and the popularity of English is low. 48% of Thailand’s population is between the ages of 25-54. The report shows that Thailand’s e-commerce market has benefited from the promotion of online services. The e-commerce market has reached US$7.2 billion and has become the world’s 25th largest market with an annual growth rate of 43%. Thailand’s per capita online consumption is US$1,746 per year, the highest among Southeast Asian countries, thus attracting many e-commerce platforms to enter the Thai market.
2. Consumption habits.
Thailand has 57 million Internet users, accounting for 82% of the total population. Women shop more online, and the main online shopping population is between the ages of 25 and 44. Online shopping users in Thailand are active from noon to 9 pm (there is an hour time difference with China).
3. Consumption preferences.
In Thailand, people aged 30 and above are the consumer group with the strongest purchasing power and are also the main source of income for most families. When it comes to product purchases, mature consumers are more willing to choose work equipment, home essentials, etc. to meet their needs. But more young people will choose to shop online, and they like high-quality Chinese goods, innovative and unique products. Thai netizens love to buy domestic 3C accessories, new sports equipment, and various other fun novelties.
4. Popular categories.
1. Maternity and infant categories (boys’ and girls’ fashion): Due to the hot climate in Thailand, cool-style children’s clothing is popular. Tank tops, short-sleeved T-shirts and shorts are very popular. Outdoor activities are very popular among Thai families, and water activities are particularly popular. Products such as inflatable swimming pools and swimming rings are particularly popular. Clothing for boys and girls has attracted much attention from buyers, with small-size shirts and clothing with cartoon prints being top-selling products.
2. Household supplies (kitchen, home, bedroom): Kitchen, restaurant, home decoration and bedroom supplies are popular shopping categories. Thai consumers have a relatively high aesthetic level and like cute and creative products when buying home furnishings.
3. Fashion categories (Japanese and Korean style and cool clothing, bags): Women’s clothing is one of the most popular online shopping categories in Thailand. Not only women, but some male users also have certain needs for women’s clothing. Japanese and Korean style skirts and T-shirts are the most popular. Due to the hot climate in Thailand, chiffon skirts and various vests that are flattering, cool and breathable are very popular.
4. 3C categories (mobile phone cases, headphones, mobile power supplies) As the number of Internet users in Thailand increases, the demand for mobile phones and related electronic equipment is also growing. Mainly consumers buy entry-level and mid-range products. Mobile phone cases, headphones, and mobile power supplies are the main sales categories, and hot-selling products are continuously launched. Due to the hot weather, Thai consumers also have demand for home appliances that can bring cooling, such as air conditioners, fans, refrigerators, etc.
5. Beauty products (lip makeup, eye makeup) have become one of the fastest growing categories in Thailand in the past year, with lip makeup and eye makeup being the key subcategories. Due to the hot climate in Thailand, sweat-proof and waterproof functions are very important, and skin care products are also very popular in Thailand.
The above introduction is related to the analysis of shopping habits and preferences in Shopee’s Thai e-commerce market. With the growth of the Southeast Asian market, Thailand, as the second largest economy in Southeast Asia, has attracted the attention of many overseas companies. Thailand has an economic system that focuses on trade, has excellent trade relations with neighboring countries and has signed a number of trade agreements. Thailand has stable domestic politics and has vigorously developed e-commerce in recent years, making it very suitable for Chinese companies.