The wish platform attaches great importance to the quality of product labels. Because its algorithm will accurately match the product tag with the target customer tag and push the product to that customer, how can we better write the “wish recommended tag”? For wish sellers, the tag is actually automatically determined by the system. Generated, the system will analyze the products purchased by customers and put corresponding tags on them. As long as the product tags match the customer tags, the products may be pushed to the customers. So, let’s learn about the optimization techniques of wish recommendation tags?
1. Label settings must be accurate.
On the wish platform, product tags are not a stack of keywords, they need to be accurately matched, and the tags need to be set as accurately as possible, so as to avoid system errors and promote products to real needs.
2. Tags are not equivalent to keywords.
Before setting tags, sellers need to consider the positioning, group attributes and quality requirements of target customers of the product. New tags can be generated based on these factors. For example, some popular cosmetic contact lens tags include contact lenses , eyes, makeup, eye makeup, beauty, etc. In fact, when setting product tags, you should use N tags plus specific N product keywords. Note that there must be a relationship between two adjacent tags. Buyers may not be searching for an item in search, but if the tag is relevant to the item, the item may be recommended, increasing the item’s exposure.
3. Write with reference to the labels of popular products.
You can refer to the tags of popular products for setting, but you cannot copy them completely. You can also search for keywords on platforms such as eBay and AliExpress for reference.
4. Add small language keywords to Tags.
The Wish platform usually uses English tags. However, in many countries and regions with small languages, people are more willing to use their native language to search for products. If you have determined the target areas for certain categories, you might as well try using German or French. Set tags in other languages so that more users may receive the product.
5. Avoid competing with popular tags.
Generally speaking, the higher the tag level, the greater the weight of promotion. Therefore, for new product lists, do not use tags that are too popular and clearly segmented. You can appropriately adjust the order of tags and use some less competitive tags to protect the first-level classification. Although this may waste certain opportunities, it will also gain opportunities while avoiding fierce competition.
6. Chasing hot spots
Chasing hot spots is an effective strategy that can quickly increase product exposure. If you want tags to label your products and make them one of the most popular keywords today, then try incorporating those keywords, but of course, make sure the tags are relevant to the product.
The above introduces the relevant knowledge about the optimization techniques of wish recommendation tags. At work, the setting of tags plays a vital role in attracting traffic to products. Many novice sellers on Wish don’t know how to optimize tag settings, or they habitually treat tag settings as the same as keywords. In fact, the above-mentioned practices are incorrect. Tags are words used to describe product features. It is actually wrong to set tags based on keyword thinking. This has led to the reason why some sellers have released products but have no traffic and orders.