As the world’s top cross-border e-commerce platform, wish platform has attracted more and more sellers, especially novice sellers. This situation makes the platform more likely to have problems during operation. Some problems are more serious, usually involving platform violations, stores selling banned products, or excessive refund rates, etc., which will lead to the suspension of the seller’s account. Although the seller’s account is only suspended rather than blocked, an appeal is still required to unblock the account. Especially for those who have been fined and warned, the success rate of appeal is very high, which is very important to reduce the negative impact of the store. So, let’s learn how to appeal the suspended trading of Wish account?
Wish sellers who want to appeal must first understand the reason why their account has been suspended. When the platform suspends a seller’s account, it will send an email to the seller, which will mention the reason for suspending the seller’s account. After the seller understands the reason, he or she will write an appeal email. When writing a letter of appeal, the seller must explain to the platform the reason why his or her account has been suspended. Reasons generally include selling counterfeit or shoddy products or infringing products, the store receiving complaints for not following the proper delivery policy stipulated by the platform, sellers inducing customers to be fined, the store’s refund rate, delayed shipment rate, and rejection rate being too high, etc.
Wish sellers need to analyze the reasons for the suspension of their stores and verify each reason one by one. At the beginning of the appeal letter, the seller must actively admit the mistake and propose improvement measures. The improvement measures should be between four and seven. At the end of the appeal letter, the seller needs to promise that such errors will not occur in the future and propose the store’s future rectification direction. However, if the seller’s store is deemed to have sold counterfeit and shoddy products, then it is necessary to provide supporting materials after the appeal letter to increase the success rate of the appeal.
The above introduces the relevant knowledge on how to appeal the suspended transaction of Wish account. When sellers face the situation of suspending their store, they must deal with it in time and take measures to reduce store losses and ensure the store image. During the appeal process, sellers need to honestly face their own problems and propose specific solutions. Although the appeal process can be somewhat complicated, the success rate is still very high as long as the seller takes it seriously.