High-quality product selection, analysis of the three major product strategies of the Ozon platform
With the rapid development of cross-border e-commerce, more and more sellers have begun to flock to the Ozon platform. If you want to make money on the Ozon platform, product selection is very critical, because only good product selection can boost your sales performance. In this article, we will provide you with a detailed analysis of the three product strategies of the Ozon platform to help you better select high-quality products on the Ozon platform.
Product selection strategy 1: Deeply explore brand promotion opportunities
The Ozon platform attaches great importance to the promotion of brand image. They will give priority to high-quality brands, which also brings new opportunities to sellers. . Therefore, sellers can also choose some products with a good brand image for marketing, gather high-quality brands, and work together to gain more exposure in the market and increase product visibility.
For example, the selection activity of Chinese brand imported shoes and shoe materials on Ozone uses brands to select products. In this kind of activity, Ozone will select some well-known brands of shoes and raw materials, select and promote them on the basis of preferential prices, attracting the attention of more buyers.
Product selection strategy two: select popular products based on data analysis
In addition, the Ozon platform will also select some popular trends based on big data analysis, and sellers can use these trends to find some popular products. products to improve their sellability and exposure.
For example, Ozon launched a hot-selling campaign for men¡¯s spa products at the beginning of this year. Based on data analysis, it discovered the trend of higher conversion rates for men¡¯s spa products.
Product selection strategy three: Promote products according to season
Seasonality is a very important factor in product selection in the e-commerce industry. For the Ozon platform, it also pays attention to seasonal promotion. For example, when winter comes, the Ozon platform will launch some winter must-have products, which are more likely to attract consumers’ attention. Similarly, in summer, some summer cooling products will also be recommended.
How to choose a good Ozon product?
When selecting products on the Ozon platform, sellers must comprehensively consider many factors, including market demand, market conditions, product selection strategies, etc. In addition, we must also focus on key factors such as product quality, price, and delivery time to ensure that our products can be competitive in the market.
How to improve product quality and sales performance?
Improving product quality and sales performance requires efforts in product design, quality control, customer service, after-sales service and other aspects. Sellers must continuously improve product design, improve product production quality, improve after-sales service satisfaction, establish good customer relationships, and continuously enhance customers¡¯ purchasing experience.
Conclusion
On the Ozon platform, product selection strategy is very important. Only by choosing good product selection can we better occupy certain advantages in the market. At the same time, it is also very important to continuously improve the sales performance of sellers. Through continuous efforts and practice, we will definitely be able to achieve higher sales revenue on the Ozon platform.