Major platforms attach great importance to the intellectual property rights of products. Many sellers will close their stores or remove their products from the shelves due to product infringement, and they will also face compensation. So how to compensate for transnational brand infringement? This will be introduced in detail below.
After a multinational brand infringes, if the seller’s store confirms the infringement, the seller can contact the intellectual property owner and reach a settlement through negotiation, or the court can determine compensation. If the seller does not respond after contacting the other party, you can send several more emails, save the sending record, and then appeal to the platform, which will make a ruling.
If the seller proposes harsh conditions and excessive compensation when communicating with the other party about compensation, the seller can appeal to the court, and the court will reduce the compensation to a reasonable range.
The compensation methods for multinational brand infringement are as follows:
1. Sellers can take the initiative to apply for compensation. If the seller discovers that it has been infringed, or has committed infringement itself, it can generally be done three days after receiving the infringement notice. If you take the initiative to apply for compensation within 3 days, the platform will generally pay the compensation according to the compensation amount applied by the seller.
2. Sellers can also apply for compensation through relevant rights holders. If a seller discovers that his product has been infringed, or has similar infringement behavior, it may cause infringement. At this time, he may apply for compensation from his rights holder to reduce losses.
3. In addition, sellers can also apply for compensation through class actions. If a seller discovers that a product has been infringed by others, they can also apply for compensation from the rights holder through a class action lawsuit.
Infringements mainly include trademark infringement, patent infringement, etc. Generally, the platform will only tell the seller whether it is patent infringement or trademark infringement, but will not explain the specific reasons for the infringement, and the seller needs to check the problem. If you don’t know where the problem lies, the seller can contact the other party by sending an email. After finding the cause of the infringement, you can apologize to the infringed merchant. If the infringement was caused accidentally, the product needs to be removed from the shelves immediately.
The above content has introduced in detail the issue of compensation for transnational brand infringement. When a seller has a transnational brand infringement problem, it needs to be dealt with in a timely manner. Some novice sellers will choose to ignore the complaint or not file a lawsuit. This This is bad and will affect the reputation of the seller’s store.