Brand infringement is a very serious violation. If a seller is complained about infringement, the product will be removed from the shelves and the store may be forced to close. In recent years, there have been more and more brand infringements. So, does China have the most brand infringements? This will be introduced in detail below.
With the rapid development of society, there are more and more brand infringements, because there are more and more channels for brand trademark rights to be infringed. More and more online e-commerce platforms, offline physical stores and other sales channels are gradually emerging, so there will be more and more infringing merchants. And because the Chinese market is relatively large and the market demand is large, it will lead to more brand infringements. In addition, Chinese consumers’ brand awareness is not very strong, which will also lead to the most infringement of Chinese brands.
After a seller has brand infringement, it is generally necessary to take measures according to different situations, as follows:
1. If the seller indeed commits infringement, it is generally not allowed to create a new listing after moving the warehouse. Otherwise, the seller will be constantly complained, and in serious cases, the store will be shut down. If the seller still has a lot of inventory and wants to continue selling, he can generally contact the brand owner via email and apologize to the other party. He can also try to negotiate a settlement with the other party, pay compensation, etc.
2. If the seller does not infringe, or the infringement is controversial, and if there is no response after contacting the complaining party multiple times, the seller can provide all evidence that the product does not infringe to the platform official via email.
Sellers can also prevent infringement through the following methods:
1. Sellers need to ensure that the supply channels are formal, which can effectively avoid infringement. When selecting products, they need to understand the supplier’s information. Production qualifications, prohibiting the sale of imitations, fakes, etc. If the seller finds a trademark printed on the product, he needs to check it on the trademark website.
2. If the seller sells branded products as an agent, he or she needs to obtain brand authorization before listing, so that he can effectively avoid infringement. Under normal circumstances, only the trademark owner can authorize the brand, and agents cannot authorize other sellers.
The above content has introduced in detail the most infringing Chinese brands. The presence of infringing products by sellers will generally put the store at risk of closure. Therefore, sellers need to do a good job when creating listings, filling in titles and five-point descriptions. Brand investigation work to avoid brand infringement.