Since buyers from different countries have completely different living environments and historical backgrounds, there are actually great differences in both shopping preferences and shopping habits. For independent website sellers, it is necessary to have a basic understanding of the buyers in the target market in order to develop the correct marketing strategy.
1. Russia.
The popularity of the Russian market in the past two years can be said to be quite high, which has a lot to do with changes in the international environment. Russia’s light industry has a weak foundation and is highly dependent on imports, creating good basic conditions for China’s exports to Russia.
Relatively speaking, Russian online shopping buyers will pay more attention to cost-effectiveness, especially when expectations for the future economic environment are not optimistic enough. However, Russia has many traditional festivals and a strong sense of ritual, so they are also used to buying gifts for relatives and friends when festivals come.
Warm reminder: Holiday gifts have their own emotional value, which makes the vast majority of buyers tend not to pay much attention to cost performance when buying gifts.
2. Japan.
Japan is a cross-border blue ocean market close to China, and it is also a market with high product requirements. Japanese buyers have high requirements for quality. Japanese buyers are even willing to pay more for brands in order to avoid buying products with lower-than-expected quality.
In addition, online products with rich information are more likely to gain the trust of Japanese buyers. Therefore, when building a website, sellers should pay more attention to the amount of information on the product rather than the simplicity of the website.
3. India.
Due to the rapid growth of population and rapid economic development, India has become one of the most promising markets. The gap between rich and poor in India is huge, so buyers’ preferences and habits are also polarized. But in general, Indian buyers prefer low-priced products.
4. Southeast Asia.
There are many countries in Southeast Asia with huge differences in economic development, so shopping habits and preferences will vary to a certain extent. However, they also have some things in common. For example, shopping decisions are greatly affected by social media platforms, and the proportion of mobile shopping is relatively high.
Warm reminder: Southeast Asian countries have different languages, and language localization is one of the basic conditions for cross-border sellers to expand their markets.
5. Africa.
African buyers came into contact with cross-border e-commerce later, so the overall foundation of cross-border e-commerce in Africa is relatively weak. African buyers lack trust in online payments, so cross-border e-commerce in Africa is still mainly cash on delivery. Providing African buyers with an acceptable transaction model is a key step for independent sellers to obtain orders.
The target buyer is the buyer of the product, so only if the product and marketing hit the pain points of the target buyer can more orders be obtained.
In short, if cross-border sellers want to enter the above cross-border blue ocean market, it is necessary to have a basic understanding of the buyers in the target market so that the seller can formulate correct marketing strategies. Finally, I hope that the above content Can help sellers.