Many Amazon sellers have a misunderstanding. They think that it is good to choose a market and products, and the products will sell out. But when the real situation is that the products do not sell out, they don’t know what to do, and they are not sure what this is. The reasons are discussed below. When the market and product selection are correct, they will still affect the core reasons for the product’s sales.
1. Unsatisfactory product reviews.
One of the main reasons why products are not easy to sell on Amazon is because there are unsatisfactory product reviews on the product page. Reviews are a very important part of any e-commerce space. About 70% of buyers read at least one to six reviews before deciding whether to buy a product, so letting buyers see reviews that show satisfaction with a product can be very helpful for sales.
But it usually doesn’t satisfy all buyers, but receiving negative reviews isn’t the end of the world. Rather, it is an opportunity to demonstrate high-quality service. If a customer leaves a negative product review, your job as a concerned seller is to show current and potential customers that you are willing to accept constructive criticism and offer solutions to correct the problem. Responding to bad reviews with appropriate feedback can turn a negative experience into a positive one.
But in any case, good product reviews have great benefits, such as increasing buyer trust, ranking higher on search results pages, and increasing conversion rates. A positive way to prevent negative reviews is to regularly send customer satisfaction surveys to evaluate customer feedback. In the process, provide quality service, reduce the possibility of negative reviews, collect and organize customer feedback, and further optimize the shortcomings of the product experience.
In order to encourage reviews, small cards can be added to packages. Small cards can now be used correctly through Amazon’s “Transparency Program”, of course, provided that the content of the small card complies with Amazon’s relevant code of conduct. If done correctly, small cards can not only increase the likelihood of customer feedback, but also provide one-on-one direct communication with customers and cultivate customer loyalty. In addition, small cards can also improve brand reputation, increase brand awareness, and have a good effect on brand building.
2. The product is improperly priced.
Amazon products are likely to sell poorly because they are poorly priced. Pricing is one of the most basic and important factors in Amazon’s business development. Therefore, in order to become the top choice for Amazon buyers, you should deploy a dynamic pricing strategy.
Dynamic Amazon pricing strategy refers to the process of changing product prices based on specific circumstances. In order to develop a dynamic pricing strategy, you should ensure that you set the lowest (competitive) price for your products, but of course, this does not mean becoming the cheapest seller in the market. Second, take advantage of regular discounts or promotions with subsequent price increases over time.
In general, the success of new products launched on Amazon depends not only on the success of preliminary market research and product selection, but also on a series of operational management, product management and customer management capabilities. Whether the product will be successful after launch. This is a systematic job that is essential. When this system can be integrated, launching blockbuster products will become an easy task.