As long as you are an e-commerce business, the first basic skill you need to possess is to be able to select products. Only by selecting the most needed products in the current market can they meet the public’s consumer tastes, which can effectively improve the store’s operating data. So what is Amazon’s basis for selecting products?
1. The market demand needs to be very large. It is recommended to choose some products that are just needed in people’s daily lives, such as clothes, shoes, etc., which are products that everyone must buy in their daily lives.
2. Red Ocean categories need to be avoided, not only the popularity of each product must be taken into consideration, but also the competitiveness of the product. Do not choose some highly popular and highly competitive products.
3. The best product profit can reach between 30% and 50%. Most of the products on the market have profits within this range, but there are also a large number of products with profits that can reach several hundred percent. In this case, the price of the product is generally high and its popularity in the mass market is low.
4. The unit price per customer is preferably higher than US$15. The unit price of the product cannot be too low. If it is too low, the profit margin of the merchant will be limited.
5. Choose some insensitive goods and goods that do not have dangerous factors, and the transportation of these goods should be more convenient. For example, the transportation of fresh fruits is likely to be excessively consumed during transportation, so these factors must also be taken into consideration.
The most important factor in Amazon’s product selection is that the product does not infringe. No matter the brand or packaging of the product, there must be no infringement.
Amazon’s selection of products is determined by several important elements, and the above elements are all worth learning from. In addition to these basis, merchants can also find some suitable product selection methods. For example, you can go to some stores with high popularity and relatively good operating data to copy the products of other stores, which can effectively help users choose products that are more in demand in the current market. Transfer products with relatively good sales on platform A to platform B for sale. If the sales data gap between the products on the two platforms is relatively large, merchants need to do relevant analysis on the products and platforms to find the entry point more accurately and quickly to help Merchants select the best quality and best selling products.