In Amazon’s operation process, traffic is the top priority, so advertising is also an essential part. Because the network has matured, advertising is the most valuable. Although advertising can increase brand awareness, not all advertising can have the effect. Many merchants have not achieved very good results after advertising. If the exposure is good but there is no conversion, then what is the reason why Amazon’s advertising is good but the exposure is not converting? ?
1. The keywords are inaccurate.
When an ad has no exposure or a very low click-through rate, it may be that the keywords are not accurate enough. At this time, the seller needs to analyze the data and change the keywords. Or use your own keywords to search in the search box to see how similar it is to our own products. If the similarity is too low, you need to change the keywords immediately.
2. The keywords are too broad.
Keywords that are too broad will lead to higher exposure and higher traffic, but lower click-through rates. At this time, the keywords need to be optimized. You can change the previous words to long-tail words, or add a word to refine the keywords. Compare the two values to determine the standard interval.
3. The keyword display time is wrong.
Incorrect display time of keywords will result in a good click-through rate but low exposure rate. At this time, sellers need to increase the advertising budget, expand the exposure scope, and expose within a suitable time period.
4. Price issue.
The price issue refers to the product’s high exposure rate, but low click-through rate. For example, if you invest in five or six products, but the click-through rate is neither high nor low, no one will place an order. In this case, the seller will try to adjust the price.
5. There are problems with the pictures and descriptions.
The advertisement has a high exposure rate and a high click-through rate, but there are no orders. At this time, the product pictures and descriptions need to be modified.
6. There is something wrong with the comments.
If there is a problem with the comments under the product details page, it will lead to high exposure and high clicks and few orders. Although there will be some orders, the advertising conversion rate is not high. This is to solve the problem of comments. .
The reason why Amazon’s advertising exposure is good but not converted is mainly due to the above four reasons. If you encounter a similar situation, you can also analyze and adjust according to your own situation. I believe that if there are no problems in advertising and product design, we will definitely get good publicity effects. I hope the above content will be helpful to all sellers.