With the development of cross-border e-commerce, more and more people come to the Amazon platform to buy products, and sales are getting higher year by year. For small and medium-sized sellers on Amazon, they need to understand a variety of data , faced with these data, I don’t know how to analyze it. In this way, I will not be able to select good products, and the sales volume will not increase, thus affecting the product profits. For Amazon product selection data, you can analyze it from the aspects of shelf time, product category, price, search popularity, etc.
1. Price analysis.
When choosing a product, sellers should first understand the unit price of the product. If the unit price of the product is low, it is not recommended because the profit margin of the product is small. It is recommended to choose a product with a high unit price and a large profit. You can find out more Which price range of products has higher sales volume can provide us with some ideas for product selection.
2. Search popularity analysis.
Sellers can understand the needs of buyers based on search popularity, and compare based on search popularity data to understand whether product supply exceeds demand or whether demand exceeds supply, which is very important for product selection.
3. Shelf time.
Sellers can analyze the time a product has been on the shelves, but cannot compare it with products that have been on the shelf for too long, because such products have already taken the lead and it is difficult for us to catch up.
4. Product category.
There are many categories of products on the Amazon platform. Novice sellers may choose the wrong product category when listing products, or the product category selection may be inaccurate, which will lead to a decrease in product sales.
5. Number of sellers.
If there is a product that many people are selling, and the sales volume of the product is relatively high, it is not recommended to make this product, and you can choose other products.
When selecting products on Amazon, you need to know how the data should be analyzed, so that you can find good products and try to choose products that are popular with consumers and have higher profits. If you are a novice seller, you need to study more knowledge in this area. Only by understanding the advantages and disadvantages of each product can you choose a good product. After selecting the product, you need to control the product inventory within a reasonable range to avoid product sales failure and resulting in losses for the seller.