With the continuous upgrading of AliExpress store functions, sellers are facing more opportunities and challenges. How to cleverly utilize various store-related functions and combine them to push store marketing to the peak? The following will introduce the AliExpress store marketing tutorial.
1. Make full use of store custom banners.
The store’s custom banner is not only a sign welcoming buyers, but also the most eye-catching prime advertising space in the store, which should be fully utilized.
1. Design attractive copy: Banner’s copy should highlight the urgency of time, such as using “3 Days Only” to stimulate buyers’ attention and desire to purchase; using “Free shipping” To increase buyers’ attention to free shipping products; use clear discounts such as “Up to 35% off” to increase incentives for buyers and increase their desire to buy; and finally use words such as “Shop now” to prompt purchase The seller takes action immediately, gives the buyer action points, and guides the buyer to click on the Banner to reach the link page set by the seller, for example, link to a product group named “Promotion”.
2. Set in-site links: One of the new features of Banner is the ability to set in-site links. Sellers can set Banner links to specified products, specific product groups, or searches containing specific keywords in the store. page, thereby guiding buyers to click and further browse the products in the store.
2. Make clever use of product groupings.
Product grouping is not only classified according to product attributes, sellers can also use product grouping with marketing nature to reclassify products. For example, use attractive keywords such as “NewArrival”, “Promotion”, and “Discount Products” as the names of product groups to attract clicks from buyers.
How to maximize the value of product grouping?
Sellers can cleverly combine customized banners with product groupings. For example, set the Banner link to your own “New Arrivals” group to fully expose your new products.
3. Pay attention to the sorting of products on the store homepage and the sales of related products.
You need to pay attention to the product sorting on the store homepage and the sales method of related products, because the first product a buyer sees after entering the store may directly affect the purchase decision.
Sorting according to sales volume: Placing the best-selling products in a prominent position on the homepage can further promote the sales of popular products. At the same time, you can cleverly use the concept of related products and insert related products into product descriptions to drive sales of other products through popular products.
The above is the AliExpress store marketing tutorial. Making full use of the store’s custom banner, clever use of product grouping, product sorting on the store homepage and related product sales are all important strategies to improve the marketing effect of the AliExpress store. Sellers can flexibly use these AliExpress store marketing tutorials to conduct customized marketing promotions based on their own products and target customers, thereby achieving better sales results.