In today’s increasingly developing e-commerce field, more and more merchants choose to open stores on global shopping platforms like AliExpress to attract more consumers from all over the world. However, when uploading products, setting SKU is an important step, which is especially critical for merchants. Next, I will introduce you to the AliExpress SKU setting rules.
In online sales, SKU is the abbreviation of inventory holding unit, which is used to identify the model, specification, color and other attributes of the product. When opening a store on AliExpress, merchants need to set the SKU of each product, which can be set when uploading the product or in product management. Merchants can set corresponding SKU names according to the attributes of different products.
For online merchants, SKU is a very important parameter. No matter which online shopping platform you are on, such as AliExpress, you need to set up a SKU for each product. SKU stands for inventory holding unit, which is mainly used to identify the model and specification of the product. It can be understood as the single product specification of a product. For example, in the clothing industry, each type of clothing comes in multiple sizes and colors, and each size and color is a SKU of the product.
In AliExpress stores, merchants can set SKU specifications when uploading products, or edit product details and set SKUs after uploading. For different product categories, merchants can set corresponding SKU names according to needs. For example, in the clothing, shoes and bags category, you can set S, M, L sizes, black, white and other colors. For price, each SKU can have the same or different prices. Some merchants will add mobile phone accessories, etc. to SKUs to attract customers to the store and increase the exposure of the products.
Therefore, for online merchants, it is very important to set up SKU reasonably. It can help merchants better manage inventory, increase product exposure, improve customers’ purchasing experience, and ultimately achieve higher sales performance.
The above are the AliExpress SKU setting rules. On the AliExpress platform, the method of setting SKU is relatively simple, but merchants need to pay attention to the setting of product specifications and the reasonable matching of SKU prices, so as to better Attract customers and increase sales. We hope that the AliExpress SKU setting rules introduced in this article can help AliExpress merchants improve their store’s operational efficiency and sales performance.