With the rise of e-commerce, AliExpress has become one of the world’s largest B2B e-commerce trading platforms. However, at the same time, the platform also puts forward higher requirements for seller certification and management. Therefore, understanding AliExpress’s certification rules is crucial for merchants who want to open a store on the platform. This article will introduce the certification rules of AliExpress and the specific process of opening a store for your reference.
1. AliExpress certification rules.
If the seller has passed Alipay real-name authentication, ID card authentication or other authentication required by AliExpress, then the personal identity information cannot be unbound, even if the AliExpress account status is not opened. Regarding the issue of how many AliExpress accounts a company can certify, each company can operate 3 stores under the same category, and can open 6 stores at the same time. However, only a single company is allowed to register a single account. If multiple accounts are registered, they may be required to close several other stores.
2. Store registration process.
1. Register a store: Currently, only enterprises are supported to register stores, and individuals cannot register. When registering, you need to fill in relevant information and enter the certification page after completion. There are two authentication methods: enterprise authorization and legal person authorization authentication. For enterprise authorization, you need to apply for a corporate Alipay account on Alipay, and then log in to the corporate support account on the AliExpress page to be authenticated in real time. For legal person authentication, you need to submit relevant information on the page and authorize the legal person’s personal support account. The information review time is 2 days.
2. Application for business category: After completing the store registration, you need to apply for a major business category. When selecting the corresponding major business categories, you need to pay attention to whether you need to check some additional categories.
3. Brand authorization: After the store is opened, brand authorization can be carried out later, but this is not necessary. Brand authorization mainly involves the application for trademark qualifications.
4. Pay a deposit: After determining the application category and guarantee amount, you need to pay a deposit.
In summary, the AliExpress platform’s certification rules have multiple links. Sellers need to carefully understand and fill in relevant information and certification materials as required to avoid problems. Sellers must carefully read the certification requirements and prepare relevant materials before opening a store to avoid unnecessary trouble. At the same time, you must abide by the platform rules during the operation process, maintain a good reputation, and increase store exposure and sales.