In e-commerce sales, if you find that the conversion rate is low, you can consider using coupons to increase the conversion rate. Unlike adjusting prices or discounts, using coupons will not have a big impact on the weight value and exposure of the product. The following will introduce the usage rules and practical steps of some common AliExpress coupons.
1. Rules for using AliExpress category coupons.
Purpose: Improve conversion rate.
1. Select the model first
From the most visited products, find products with lower conversion rates and remember their product IDs.
2. Go to Event Marketing-Store Events and click [Create Store Coupon].
3. Write coupon information
Set the face value of the coupon, the total number of distributions, and whether there is a usage threshold and other information, which can be flexibly adjusted according to the category of your store and the price per customer.
4. Select products
Select the product for which you want to issue coupons.
5. After completing the above steps, the coupon setting is completed.
2. Customized coupons – all targeted methods.
1. Go to Event Marketing-Store Events and click [Create Store Coupon].
2. Write the coupon information and submit it.
Similarly, you can adjust information such as the coupon’s face value, total number of distributions, and whether there is a usage threshold based on your store’s category and customer price.
3. After the setting is completed, send the detailed address of the coupon link to the customer so that the customer can actively collect it. You can also enter the marketing promotion channel column to select group distribution.
3. Targeted coupons-targeted customer method.
1. Go to Event Marketing-Store Events and click [Create Store Coupon].
2. Write the coupon information and submit it.
3. After the settings are completed, go to the [Customer Marketing Promotion] page and select specific groups for distribution. Similar to the above steps, you can also flexibly set the face value of the coupon, the total number of distributions, and whether there is a usage threshold and other information according to your own needs.
In fact, there are many specific operation methods for targeted coupons, which can be set according to your own situation. But for beginners, it is recommended to start with simple practical operations, gradually understand how to use the service platform, and then try to conduct marketing and promotion in more situations.
The above are the rules for using AliExpress coupons. Coupons are a very practical marketing method that can increase conversion rates and sales without seriously affecting product weight and exposure. However, when using coupons, attention should be paid to reasonably setting parameters such as face value and total number of distributions to avoid unnecessary economic losses to merchants. At the same time, it is also necessary to select the appropriate coupon type and promotion method based on the specific store situation and target customer groups to maximize its marketing effect.