In the cross-border e-commerce business model, Amazon is a very experienced management model and has achieved refined management. So, how does Amazon achieve refinement?
Amazon has done the following work in the process of refined management:
1. Data reports, multi-store three-dimensional sales analysis; profit statistics, allowing sellers to bid farewell to manual work Statistics to achieve efficient operations
1 Real-time synchronization of sales, sales, advertising fees, and FBA inventory (real-time data capture, accurate and fast)
2 Product sales performance: traffic, PV, shopping cart proportion, conversion rate, and return rate
3 Real-time profit statistics: based on sales, procurement fees, first-leg procurement costs, returns and exchanges, etc.
4 Promotion fees, etc. Calculate gross profit and gross profit margin
2. FBA intelligent replenishment real-time tracking, improve inventory turnover rate, reduce inventory backlog, also includes the following items:
1 Multi-dimensional coefficient is not active Set up automatic calculation of out-of-stock date and recommended replenishment amount
2 Accurate and timely FBA in-transit, available, and slow-moving inventory data
3 Support multiple methods of head-haul allocation
3. Refined advertising management, multi-dimensional advertising reports and scheduled tasks, and on this basis to achieve refined advertising management, improve effects and reduce costs
1 Timely, accurate and refined advertising Reports
2 Timing switch to fully display ads to avoid invalid and malicious clicks on ads
3 Advertising word ranking monitoring regularly tracks ad word rankings to ensure ad display effects
4 Automatic price adjustment
5 Set rules based on AcoS, sales, and conversion rate. In order to say goodbye to manual work
4. Implement one-stop email management, centralized management of multi-store email systems, and say goodbye to the backend
This includes receiving and replying to Amazon emails and managing emails in multiple stores. At the same time, improve customer service efficiency
5. Operation tools
As the saying goes, if you want to do your job well, you must first sharpen your tools, but to achieve the refinement of Amazon management, free safe search assistant It can truly achieve refined management, and you can check sales and sales volume anytime and anywhere based on the WeChat applet
6. Processed procurement and warehousing management, standardize the procurement process, and design the warehousing process for multi-store sellers , and implement procurement plans, procurement orders, batch arrivals and procurement warehousing one by one as required, and achieve one-click allocation and deduction of inventory through matching, and support allocation, processing, quality inspection, and manual warehousing