The magical new function launched by Amazon, the “DashButton” function, is customized for the purchase of advanced customers on the website, and can help customers immediately complete repeated purchases and refills of fast-moving consumer goods on the Amazon website. For example, if you run out of paper towels, just press this button and you can immediately order the same type of paper towels on Amazon, which brings convenience to many buyers.
“Dash Butto
Currently, this magical button supports 255 products from 18 brands, including Tide laundry detergent, Keurig paper cups, Olay face creams, and Huggies Baby diapers, Bounty tissues, Gillette shaving supplies, etc. These things that used to require you to go to the supermarket can now be purchased with just a click of this Dash Button.
So how do you use this feature?
You just need to put it next to the shelf where you store daily necessities, and when the product is about to run out, just press the button and Amazon will give it to you immediately through the mobile app. A new order reminder is sent to your mobile phone. The first merchants to enter DashButton were some fast-moving consumer goods giants. You must know P&G, Clorox, Kimberly Clark and Kraft.
Although many merchants are still there. During the invitation stage, the developers of Dash Button are still trying to build a complete product ecosystem in this button. Amazon hopes to add Whirlpool’s smart washing machine and Quirky coffee pot to it in the next stage. As more and more brands look forward to joining Dash Button, fewer and fewer brands will go to traditional distribution channels. However, now faced with the popularity of Dash Button and other similar technologies, old retailers have to change their strategies. New challenges. In the near future, Amazon will become a new mainstream retailer, which will put additional pressure on middlemen, offline retailers and fast-moving consumer goods companies in traditional distribution channels.