When we judge Amazon’s operating trends in 2019, we believe that the stable source of Amazon Reviews in 2019 will come from after-sales, not pre-sales. Today we will explain in detail the reasons behind this sentence and how Chinese sellers should respond to the new review changes.
Part One: Pre-sale review methods and pros and cons inventory
We often mention to you that Amazon traffic is a relatively easy step in Amazon operations. As a seller, what you need to pay more attention to is how to efficiently convert your listing under the huge traffic and exposure. The core thing related to conversion is: Product Review Review.
For this reason, it is generally recommended that you have 15 reviews and a star rating of 4.8 or above on the Listing page before advertising and promoting. And that’s what we’re talking about: pre-sale reviews.
Now let’s take a look at several methods of pre-sales evaluation, as well as their current feasibility, pros and cons:
Method 1: Brush orders
In our opinion, the so-called fraud refers to using a large number of fake accounts to make false purchases. The account numbers, addresses, and reviews are all fake. Although it is divided into FBA, small account and self-delivery or second-hand goods, it is very easy for Amazon to determine fake accounts and addresses, so this risk is the highest, and I believe everyone has started to avoid it now;
Method 2: Submit for testing
The so-called test delivery means that you find some real buyers on social platforms, such as Facebook groups, who are willing to leave reviews for you. They buy the product and you pay the full price. This method is relatively safe in terms of promoting the BSR of the Listing itself, but these people often leave reviews for multiple sellers who frequently purchase goods, so their reviews will be easily deleted by Amazon. Therefore, I would like to remind everyone that Facebook’s method of sending tests is basically ineffective in 2019;
Method 3: Use discount codes for low price discounts and get reviews
Starting in 2018, Amazon began to warn against off-site promotions by issuing discount codes that are less than 30% off, so this method is not particularly recommended now.
Method 4: Direct evaluation
The so-called direct review is to leave a review directly without purchasing the product. This method was most used in 2017. Although it can be used a little in the near future, it is because direct review cannot have an effect on the review star rating, and it is risky. higher, so availability is relatively narrow.
Method 5: Merge variants
Everyone knows this method now, but not many people are actually skilled in it. It is worth noting that Amazon will also issue warnings for illegal mergers of Listings.
All in all, I believe everyone can feel from the above that Amazon’s new product reviews in 2019 still need to be done, but it will become increasingly difficult. Therefore, it will be difficult for a stable source of reviews to come from pre-sales.
Part 2: Further adjustments to Amazon review scores
After talking about the preparation plan for pre-sales evaluation, now we will analyze why the evaluation cannot come from “on sale”, that is, how to maintain and improve the evaluation score of an existing mature Listing.
From this point of view, everyone needs to be reminded that in order to ensure the formality of reviews as much as possible, Amazon is making drastic adjustments to the review scoring policy:
Method 1: The rating of VP Review changes
This method was more effective before September 2018, but after September, Amazon began to modify the review and scoring policy. You will find that not all buyers’ purchase reviews will be included in the score, and Amazon seems to be more interested in buyers. Normal purchasing behavior, and mark the weight of the buyer’s account. That is, if you leave an account with many reviews or a fake account that fakes orders, the Review’s evaluation will have little impact on the star rating and will be deleted quickly;
Method 2: The product appears with multiple stars
In order to ensure the authenticity of the reviews, and to make the reviews more in line with the needs of buyers and easier for buyers to view, Amazon has recently adjusted the reviews again. After the adjustment, the reviews on the product page have the following rules:
(1) Evaluation pictures are given priority to prevent false pictures
(2) Capture the attributes of evaluation words to facilitate reference by buyers with the same needs, such as: product quality, audience, etc.;
(3) Added filter conditions for Top Reviews (most voted) and Most Recent (most recent) reviews, making it easier for consumers to view recent reviews on the product page
(4) On the premise of the overall score of a single evaluation in the past, scores based on customer attribute groups are added
Method 3: Negative reviews from Vine reviewers begin to increase
On the one hand, since the end of 2018, VC has been listed as a category for strict investigation and violation by Amazon, and Vine chaos in VC accounts has emerged one after another. At the same time, on the other hand, due to the surge in products received by Vine reviewers, and the fact that Amazon invited Vine reviewers to leave real reviews, many reviewers began to leave 2-3 star negative reviews on the products. Vine reviewers have a higher weight, so once a negative review is left, it will cause a lot of trouble for a listing.
Based on the above, we believe that it will become difficult to rely solely on traditional methods to intervene in the evaluation and star rating of a Listing in 2019.
However, we can remind everyone that there are relatively few sellers participating in the early reviewer program in the Amazon Seller backend, and it is recommended that you consider using it more.
Part 3: Stable evaluation in 2019 will come from after-sales service
After reading the above analysis, I believe you can find that the only way to solve your evaluation problem now is to find real buyers, and they need to have real credit cards, real addresses, real buying habits, and they also need to be willing to cooperate. Please leave genuine comments. And there is only one place where they can find it, and that is each of our orders in the Amazon backend!
Here, we will share with you 2 ways to get reviews:
Method 1: Put a card in the package to get reviews
For the specific method of obtaining an after-sales card evaluation, please refer to this article “Using an interesting and informative after-sales service card to obtain evaluation safely may be more effective than urging evaluation.”
Method 2: Obtain reviews through email marketing tools and methods