Amazon is the world’s largest cross-border e-commerce platform. There are many sellers on the platform, so the competitiveness among sellers will be very high. If sellers want their products to stand out and get more orders, they must Learn to conduct market research on products. Today we will talk about how Amazon uses a shopping cart to measure sales?
After the seller adds the relevant products to the shopping cart, he changes the inventory of the product to 999. If the seller’s actual inventory is smaller than this number, the system will give a prompt, for example, the current inventory is only 139. . Sellers can perform the same operation at the same time every day, test continuously for about 7 days, and judge the average daily sales volume of the product through changes in inventory figures.
Regardless of this method, it is easy to circumvent it. You only need to set the maximum order quantity attribute when creating the listing in the background. Once you do this, you will not be able to test sales by adding a shopping cart.
In addition to using the shopping cart to measure sales, sellers can also evaluate the number of feedback. This method evaluates the store’s average daily total sales based on the store’s feedback number in the last 30 days.
Take the US site as an example. About three times the number of feedback in the store in the past 30 days is equivalent to the store’s sales in one day. For example, if you enter the page of a store and see that the number of feedbacks in the last 30 days is 50, then it is estimated that this store has about 150 orders per day. If the number of feedbacks in the last 90 days is around 150, it means that it is exactly 30 days. If the number of feedback is about 3 times, then this data shows that the sales volume of the store is relatively stable.
After estimating the store’s average daily sales, you can go to his product page and see all his products. Amazon’s default sorting is based on product sales from high to low, so the sales of the products on the first page will occupy The vast majority of sales in this store.
However, it should be noted that this method cannot estimate the specific sales volume of a certain product, but it can reflect the overall sales volume of certain products in the store.
The above is the relevant content on Amazon’s use of shopping carts to measure sales. Amazon sellers must know how to use shopping carts to measure sales, so that they can know themselves and their enemies and be victorious in every battle, and have a better understanding of their competitors’ product sales. , then you will be more comfortable when running the store. In addition, the way the seller operates is also very important.