When shopping online, items that need to be purchased or are about to be purchased are often added to the shopping cart, and this is also true for overseas users. However, sometimes it is necessary to guide customers to clear their Amazon shopping carts to encourage consumption. So, let’s take a look at how Amazon stimulates buyers to clear their shopping carts?
1. Provide high-quality logistics services.
To attract high-value Prime users, in order to qualify for one-day delivery, sellers must have sold on Amazon within the past 90 days and maintain certain performance metrics, such as on-time delivery, cancellation rate, and order quantity. . If a seller’s product does not offer the free shipping that comes with Prime products, customers are likely to choose a competitor’s product that offers Prime shipping instead of the seller’s product.
2. Make sure the listing is highly attractive.
Customers must be able to find your products, so make sure your page content is relevant, complete, easy to understand, and engaging to drive sales, including information about product use, unique benefits and features, and any other information your brand stands for.
3. Develop a dynamic price strategy.
Price remains the most important factor influencing Amazon purchases, along with other factors including product selection: lower shipping costs, positive product reviews, flexible return policies, fast shipping times, etc.
4. Remarketing through Amazon DSP.
Amazon DSP allows sellers to reach consumers through desktop, mobile and over-the-top (OTT) and owned sites and applications such as IMDb. Programmatic advertising through contextual ad targeting and DSPs can engage your audience to actively view products related to your brand and display your ads at the optimal time to help drive sales.
The above introduces the relevant knowledge on how Amazon stimulates buyers to clear their shopping carts, and then conducts remarketing through product remarketing, real-person foreigner evaluation and other methods, so as to effectively communicate with those who are interested in the seller’s brand or products. audience engagement, proactively drive conversions and avoid cart abandonment. At the same time, sellers can also target consumers who have browsed other products and potential consumers of similar products. Through these strategies, customers can be induced to purchase from multiple dimensions and angles, and sales can be continuously expanded.