If cross-border e-commerce sellers want to have a lot of traffic and better development on TikTok, they must rely on the live broadcast business. However, the smooth development and quality of the live broadcast business all come from the team behind it. If you don’t know how to build a team, you will just work until you die. This article will share a very efficient building secret: tiktok live broadcast operation team building skills. I hope it can help sellers answer their questions.
1. Tiktok live broadcast operation team building skills: team members.
A more general team model is: live broadcast room planning, camera personnel, photographers, video editors and advertising and marketing promotion talents. Generally speaking, a live broadcast room must be matched with at least five permanent personnel. A more advanced live broadcast operation team structure is: operation personnel, field control personnel, anchor personnel, intermediate control personnel, etc. The following is a detailed introduction to these five types of jobs.
(1) Operations staff: This job requires that operators must formulate detailed, correct and accurate live broadcast plans based on the type of account, and must be clear about the direction of the live broadcast content, the words to describe the content, and the live broadcast room. Accurately control the prices of products sold.
(2) Field Controller: This job requires the field controller to complete the arrangements for counters, samples, props, etc. in the live broadcast room.
(3) Broadcasting assistant: This is different from ordinary anchors. They mainly assist in completing some events in the live broadcast room.
(4) Controller: This is a vital presence in the live broadcast room. It mainly controls the comments in the live broadcast room and activates the atmosphere in the live broadcast room.
(5) Customer service staff: Reply to buyers’ questions during the process of putting goods on and off the shelves.
2. Tips for building a tiktok live broadcast operation team: do key tasks well.
Focus your daily work on the anchor, product selection and scene construction, and pay attention to traffic changes.
In short, the above is the complete introduction to “Tiktok live broadcast operation team building skills”. If cross-border e-commerce sellers want to operate the live broadcast room well, they must build a team according to the responsibilities of the five major job positions. After building the team, they must promptly clarify the focus of each major job position and pay attention to the anchor and product selection. , live broadcast room, traffic four major sections.