Many Amazon sellers have reported that sales of products that were previously very popular suddenly dropped. This is actually a very common problem that many sellers will encounter, and sometimes even products are unsalable. So, let’s learn about the reasons for the sudden drop in Amazon sales and how to deal with them.
1. Reasons for the sudden drop in sales on Amazon.
1. The seller’s account has been punished, causing the ranking of hot-selling products to drop;
2. The market life cycle of hot-selling products has ended and the market has been saturated;
< p>3. There is no continuous product optimization, resulting in changes in keywords and failure to update products in time;
4. Due to sales growth, poor product reviews, returns and exchanges, or an increase in A-to-Z disputes ;
5. Insufficient FBA inventory, product outages, etc.;
6. Competitors’ sales increase and ranking leads.
2. How to deal with the sudden drop in Amazon sales.
1. The importance of understanding the impact of negative reviews on sellers’ products. If the seller has an obvious price advantage, negative reviews will have little impact, and advertising may also promote sales.
2. Carefully optimize the Listing and design it as detailed as possible to attract buyers and convert them into orders, thereby driving store sales. Sales can be promoted through price reduction promotions, bundled sales, on-site discounts and off-site promotions.
3. In addition to adjusting their own products, sellers also need to pay attention to competitors’ strategies and changes in sales rankings. If sales of popular products decline, you can place them appropriately to increase sales.
4. Setting competitive prices is a key part of formulating competitive strategies. Sellers must be able to conduct horizontal comparisons with competitors and ensure the rationality of supply, logistics, cost structure, etc.
5. For self-shipping, sellers must ensure timely delivery, correct tracking of order numbers, and encourage buyers to leave reviews. Fast shipment forecasts and adequate inventory are also key factors in maintaining sales rankings.
6. By encouraging and guiding buyers to leave reviews, the rate of product reviews can be increased, which is of great help to sellers’ operations and sales growth.
The above introduction is the relevant knowledge about the reasons for the sudden drop in Amazon sales and how to deal with it. Repeat customers are crucial to the operation of the store at any time. Because only repeat customers who are very satisfied with the product will continue to repurchase and leave positive reviews, thereby improving competitiveness. In addition, in addition to these methods, competitive product analysis can also be used to optimize products, make up for shortcomings, enhance advantages, and set competitive prices to promote product sales growth. If the sales drop is serious, it is recommended that sellers choose real-person evaluation to quickly improve product performance. In this way, competitiveness will be improved more effectively and better business benefits will be achieved.