In order to maintain the reputation of the platform and buyer experience, Amazon will review the store’s sales surge. However, some sellers may be accidentally injured in this process. Therefore, sellers can appeal in this case. So, let’s do the following Understand what to do if Amazon has high sales and is censored?
1. Based on the experience of appeals, sales surges can usually be divided into two categories: non-malicious and malicious.
1. Non-malicious sales surge.
It may be caused by some legitimate reasons, such as: rapid growth in orders for new seller accounts, sales growth caused by seasonal or holiday promotional products, etc. At this time, sellers can appeal by providing detailed order information, inventory guarantee, explaining the authenticity of the order, and complying with platform rules.
2. Malicious sales surge.
It may be caused by illegal means such as brushing orders. For this situation, the seller’s backend may be locked or restricted. If the account is not locked, the seller can prove his innocence and restore trust in the platform by providing relevant evidence.
Before filing an appeal, the seller needs to determine what type of sales surge it belongs to. If there is a surge in non-malicious sales, the appeal success rate is very high. If there is a malicious increase in sales, more detailed evidence will need to be provided to prove it.
2. In response to the surge in non-malicious sales, sellers can take the following steps.
1. Provide detailed order information and classification information, and explain the reasons for the increase in orders.
2. Ensure sufficient inventory and stability to ensure continuous and stable delivery.
3. Explain the authenticity of each order and the buyer’s reason for purchasing, and show the store’s praise.
4. Ensure innocence, know and abide by the platform rules.
5. If you are an FBA seller, you can express your gratitude and praise FBA logistics, etc.
The above introduces the relevant knowledge about what to do if Amazon has high sales and is censored. Regardless of whether there is a problem with the seller’s account security, if the sales increase significantly in a short period of time and are inconsistent with historical order data, Amazon will Send a warning email. This is because the surge in sales has put pressure on the Amazon platform. Amazon is worried that these sellers may be committing fraud, triggering a large number of consumer complaints and damaging the reputation of the Amazon platform, so it will audit stores with a surge in sales.