Amazon is the world’s largest e-commerce platform. For sellers, how to increase sales is a very headache. Only with sales can you make profits. So, let’s learn how Amazon increases sales?
1. Get product reviews.
The quality of product reviews will directly affect consumers’ purchasing decisions. Therefore, sellers need to obtain consumer reviews as much as possible, and it is best to have physical photos of the reviews. The better the evaluation, the higher the weight of the corresponding product, thereby improving the seller’s search result ranking on Amazon, and sales will naturally increase. At the same time, you can increase stickiness with users through off-site social platforms, so that users are more likely to leave reviews.
2. SEO optimization.
Sellers think that the higher the ranking on Google search, the higher the Amazon search will be, but this is not absolute. In Amazon’s search engine algorithm, in addition to seller ratings and product prices, the factors that affect rankings also include keywords in the product title. Use high-quality pictures or videos so buyers can get a clearer idea of the product. In addition, using relevant keywords can also help products rank higher in search results, thereby increasing sales.
3. Maintain price competitive advantage.
Every seller is trying to find the perfect balance between winning sales and making profits, and the main reason is not using pricing models properly. One of the best ways to price your products to increase sales is to use competitors to set prices. This method requires you to constantly monitor the prices of your competitors’ products, and price your products slightly lower than your competitors’ to attract more customers.
4. Discounts and gifts.
Offering discounts and freebies not only attracts consumers’ attention, but is also an effective way to build lasting relationships with buyers. Promotions and discounts can rank first in the category, and also increase the number of “Hot” items that appear on Amazon’s homepage.
Deals” and “New &
Noteworthy” sections. These sections can bring a lot of traffic and increase the exposure of related products on the page. At the same time, coupled with high-quality services, it is very likely to bring positive comments.
05. Use FBA.
Amazon FBA can improve the user’s shopping experience. All products that choose to join the FBA service will have “Fulfilled by” on the list.
Amazon” mark, which indicates that these products are shipped and orders fulfilled by Amazon. Compared with third-party sellers processing orders, Amazon’s speed and delivery time are obviously better, which is particularly important for buyers. For those who do not trust the seller much For buyers, they are more willing to buy products represented by Amazon. In addition, joining the FBA service can also improve the search ranking of the product. In the customer’s search results, the products that join the FBA service rank higher.
06.Deal off-site traffic.
The Deal platform is also an important resource for sellers to increase sales. The biggest feature of these platforms is that they are very fast as long as the seller provides a promotional discount code. Editors or celebrities post it on the corresponding deal website, which can quickly bring in a large amount of traffic and orders. Vipon is one of the largest off-site Amazon deal websites in the world. It supports off-site discounts and promotions on various Amazon sites, which can help sellers quickly. Increasing sales, reaching the BSR on the category homepage in a short period of time and maintaining stable rankings are the best choices for promoting new products and promotions.
The above is the relevant knowledge on how to increase sales on Amazon, as it is nationwide. The hottest cross-border e-commerce platform, Amazon cross-border e-commerce, has made more and more people see its value. For sellers, how to stand out in the fierce competition and obtain high profits depends on their own resources. , the improvement of product sales is also very important. Joining Amazon FBA service and using the resources of the Deal platform can help sellers achieve better sales results.