As one of the world’s largest online retail platforms, eBay’s product classification is one of the important factors that sellers must pay attention to. Correct classification can increase your store’s exposure, attract more buyers, and increase sales. So, how to categorize products on eBay? Here are some specific methods and suggestions.
1. Understand eBay’s product classification system.
On eBay, product categories are divided according to a certain classification system. Sellers need to understand this classification system, choose the correct classification, and place their products under the correct category. eBay’s classification system is divided into three levels, each level has a specific classification name and number. Sellers can use the category search tool provided by eBay to find and select the correct category.
2. Use standard classifications and custom classifications.
On eBay, sellers can use standard categories or custom categories to manage products. Standard categories are categories provided by eBay, and sellers can choose the appropriate category based on product attributes. Custom categories are categories created by sellers themselves and can be named according to their own needs and product characteristics. Sellers can place their products under custom categories to make it easier for buyers to browse and purchase.
3. Use eBay product catalog.
eBay provides a product catalog, and sellers can choose the correct category by searching the product catalog. eBay’s product catalog includes millions of products, helping sellers quickly find and select the right category. Sellers can search the product catalog by entering the product’s name or keywords and then select the appropriate category.
4. Use keywords.
On eBay, sellers can use keywords in product titles and descriptions to make it easier for buyers to find the product. Sellers can choose keywords related to the product and place them in the product title and description. These keywords can help buyers find and browse sellers’ products on eBay.
5. Comply with eBay’s regulations.
On eBay, sellers need to comply with eBay’s regulations and policies. Sellers cannot sell products under the wrong category or place products under inappropriate categories. If sellers violate eBay’s rules, their accounts may be suspended or canceled. Sellers need to ensure that products are classified correctly and comply with eBay rules and policies.
In summary, classifying products on eBay is a simple but important process. Sellers need to understand eBay’s classification system, use standard classifications and custom classifications, use eBay’s product catalog, use keywords, and comply with eBay’s regulations. With the right assortment and marketing strategies, sellers can attract more buyers and increase sales and profits. To better manage product categories, sellers can consider using some third-party tools to help automate the process. These tools help sellers quickly find and select the right category, saving time and effort.