During the peak season, there are usually large special promotions, which makes consumers more willing to shop during the festival. So what are the peak season marketing methods for cross-border e-commerce?
1. Plan marketing strategies in advance.
Opportunities always come to those who are prepared. They must master every marketing node in advance, clarify the target audience and their shopping patterns, and then combine it with their own products to plan corresponding marketing activities.
2. Use social media marketing.
If you want to better deliver marketing activities to users, you need to use social media to warm up. You can publish according to marketing nodes on major social media platforms such as Facebook, Instagram, TikTok, YouTube, and Twitter. A series of themed activities and the creation of labels.
Post more interesting and interactive content and encourage everyone to share it. Make sure users know in advance when promotions and events will start and end.
3. Advertising.
Appropriate advertising can be combined with social media to accurately locate consumers, focus on event themes, reduce costs, and increase conversion rates.
4. Cooperate with Internet celebrities for marketing.
During the promotion process, foreign Internet celebrities are invited to join the brand’s marketing activities to increase the brand’s influence. There is an emotional connection between foreign Internet celebrities and consumers. Compared with advertising, foreign Internet celebrities can win the trust of consumers better. The vertical nature of Internet celebrities also ensures that brands can accurately target target groups.
5. Joint marketing with other brands.
Joint marketing refers to brands cooperating with other brands to launch marketing activities or products, such as brand co-branding and brand linkage, which are currently very popular. As a highly topical marketing method, joint marketing can greatly increase brand awareness and sales performance.
6. Live streaming.
You can pre-promote festival activities in daily live broadcasts, and then on the day of the event, make corresponding arrangements according to the aesthetic preferences of local consumers, create a good scene and atmosphere, and evaluate the products. Provide appropriate guidance.
The above is the relevant content of cross-border e-commerce peak season marketing methods. I hope it will be helpful to cross-border e-commerce sellers. All in all, during the big promotion period, in addition to the website platform, we can also attract traffic through search engines, social media, EDM emails, official websites and other channels. From the perspective of product selection, be sure to choose products that can bring high profits.