Visual marketing can not only target your own stores, but also give merchants the possibility to launch independent marketing promotions for a single product, which is also a necessary means to create popular products. From products to stores, different perspectives have different marketing methods. Stores and products are no longer absolutely mutually exclusive. For small and medium-sized businesses, this is an advantage they must learn to seize. Cross-border e-commerce What is the importance of visual merchandising?
1. Form a focus.
Human perception is selective, so when people observe external things, they tend to pay attention to those parts with distinctive features, strong aesthetic feeling, and high degree of distinction. Therefore, bright colors, clear outlines, unique shapes, conciseness and grandeur, and strong aesthetic feeling will be more attractive.
2. Arouse interest.
For unique, beautiful, and well-designed products, consumers will be more interested in these products or brands, thereby arousing consumers’ goodwill towards the brand. This involves many aspects, such as packaging, brand name, color matching, product display, surrounding environment, etc.
3. Mobilize the desire for knowledge.
The main content to be displayed in visual marketing is corporate image and brand culture. By elaborating and explaining them through the concretization of the image, the visual elements are organically combined to form a complete system. Consumers’ interest will trigger a deeper understanding. The clear expression of visual elements can make the corporate and brand image clearer in the minds of consumers, and can also make the corporate image and brand culture easier to understand.
4. Stimulate purchasing motivation.
Visual marketing creates an atmosphere and atmosphere that makes consumers want to try and experience it more, creating a desire, which will stimulate their purchase needs, especially for those who are easily affected by the impression of external things. For people.
Visual marketing is the rational use of visual effects and customer experience to achieve the number of transactions, thereby achieving the goals of sales and profits. Therefore, in the current online marketing, visual marketing is the first priority. In the future, competition in the e-commerce industry will only focus more on branding, and building a store brand will require an exquisite visual design. No matter what the situation, visual marketing cannot be ignored.