In today’s e-commerce era, Amazon, as one of the world’s largest e-commerce platforms, provides a good sales channel for millions of sellers. However, to sell well on this platform, sellers need to fully understand Amazon’s product selection considerations in order to better choose the right products and succeed on Amazon.
1. Market demand: The so-called market demand is the demand of consumers for a certain product, which can also be understood as the popularity of the product. When choosing products, you should neither choose a product category with too many sellers, nor choose a product with too little market popularity. This can avoid the risks caused by too many competitors, and can also increase sales expectations and gain better market share when market demand is moderate.
2. Product quality: Good product quality can enhance the seller’s competitiveness on the platform and win the trust of more buyers. When buyers are satisfied with a seller’s products, they usually leave good reviews and feedback, which can boost sales of products in the same category, leading to more sales. In addition, good product quality can also build brand reputation and bring more repeat customers and word-of-mouth, thus forming a virtuous cycle that continuously enhances sellers’ competitiveness and influence on the platform.
3. Product selling price: It is not recommended for novice sellers to sell products with high unit price right from the beginning. The best price range can be controlled between 20 and 100 US dollars. Lower-priced products are likely to attract the majority of customers. People’s impulse consumption.
4. Product profit margin: Amazon’s operating costs are getting higher and higher, and sellers need to have enough profit margin to deal with risks.
5. Comply with platform rules: Amazon has very strict sales policies. Sellers need to abide by platform regulations and try to avoid selecting sensitive and dangerous categories to avoid infringement issues.
To sum up, Amazon’s product selection considerations include market demand, product quality, product selling price, product profit margin and whether it complies with platform rules. For sellers, only by deeply understanding the factors that need to be considered when selecting products on Amazon and making reasonable decisions based on the actual situation can they occupy a place in the fierce Amazon market.