When Amazon stores select products in the early stage, they will have different assessment standards and specific data analysis. The scope of these data analyzes is relatively wide, including market size, unit price per customer, profit margin, etc. What are the specific regulations on Amazon’s product selection methods and assessment indicators? Are Amazon’s product selection methods and assessment criteria complicated? Relevant introductions will be made below.
1. Unit price per customer.
Generally, try to choose products worth between US$25 and US$50. Because this price is mid-range, it is easier for the public to accept. If the price exceeds $50, it is likely to affect the order quantity.
2. Don’t have too strong seasonality.
Seasonal products will greatly limit the store’s product selection indicators. Making Amazon products mainly relies on sales forecast analysis, and seasonal products require great control over inventory requirements. If the inventory is too low, merchants will have serious out-of-stock situations. There is too much inventory and it will not be easy to sell in the coming year due to various issues such as style. Some merchants have very strong inventory management capabilities and can also choose seasonal products.
3. Don’t have too many variations.
The most representative ones are women’s clothing products, which are updated very quickly and have many variations. Although the market faces a wide range of consumer groups, competition pressure is great and the return rate is relatively high.
4. It is recommended that the size should not be too large.
If the volume of the goods is too large, it will directly affect the cost incurred during transportation. As costs increase, the selling price of the product will also increase, leading to a decrease in sales. The Amazon platform has also been continuously adjusting the logistics charges for products. Sellers will find that the charges for some relatively large and heavy products are also increasing.
Amazon has many requirements for product selection methods and assessment standards. The above four points are just a few of the specific product selection assessment indicators for Amazon stores. In the process of operating a store, it is necessary to select appropriate products based on the store’s special effects and the seller’s operating capabilities. The operation of an Amazon store is relatively complex. New sellers must understand the specific assessment indicators and product selection methods, continue to accumulate experience, and do a good job in running the store down-to-earth.
(The content of this article is compiled based on Internet materials. It is for the purpose of conveying more information and does not mean that Lianlian International agrees with its views and positions.)