It is human nature to love beauty. For the cross-border e-commerce beauty industry, Halloween is a very important marketing node, because various data show that the search volume for makeup videos increases by 200% every Halloween . This article will share: Halloween marketing case of cross-border e-commerce sellers in the beauty category. I hope this excellent case can give some inspiration to more beauty sellers.
1. Use overseas Internet celebrities to formulate beauty contests and stir up hot topics.
With a well-known cosmetics company as a beauty brand, it reached a cross-border cooperation with a famous comic book company before Halloween, and took advantage of the Halloween schedule to create the #Faces of DC event to capture the During Halloween, people search for DIY makeup tutorials and cosmetics required for makeup.
This event invited six well-known Internet celebrity KOLs to publish their Cospaly DC comic character imitation makeup on Instagram (a popular social platform), quickly igniting the topic of Halloween makeup tutorials. And encourage users on major platforms to choose their favorite makeup looks. It also allowed users in the comment area to participate, set up generous lucky draws, and promoted the issuance of coupons for well-known beauty brands. With the help of a two-pronged approach, this beauty marketing campaign successfully went out of the circle and attracted more active participation of platform users.
2. Halloween strategies of cross-border e-commerce beauty merchants.
Generally speaking, in order to get more people’s attention to the brand, the brand will arrange for many KOLs to post posts. But the essence of this event is that they not only gained a lot of traffic through the continuous online celebrity makeup tutorial posts, but also used the leadership power of head influencers and waist influencers, and the long tail power of small KOLs to make these This event completely went out of the circle and gained the interest of users.
In short, the above is the relevant sharing for “Halloween marketing cases for cross-border e-commerce sellers in the beauty category”. For ordinary cross-border e-commerce sellers in the beauty category, although they do not have the same budget Hire big Internet celebrities, but you can learn from their creative spirit and combine the two elements to allow more users to actively participate.