For cross-border e-commerce logistics companies, the marketing and promotion sector must not be taken lightly. Because only when people make good use of their social circles can they be able to get out of the “logistics company” circle and bring in a steady stream of orders. This article will give a detailed description of the following issues: How to market and promote cross-border e-commerce logistics?
(1) Cooperate with Internet celebrities and connect with large platforms.
Cross-border logistics service is a product with very clear needs. All cross-border e-commerce merchants with logistics transportation needs are either currently engaged in this industry or are preparing for it, so logistics companies must find the most mainstream , the largest platform used by most sellers.
Or choose to cooperate with leading KOLs, which can create some overseas topics and hot media discussions, even if it is to set up a special discussion and stimulate a certain amount of splash. If not, you can also try to discuss based on the overall direction of the platform: what kind of platform is the platform that the target merchant often visits, and try to use long-tail words for auxiliary search.
(2) Cooperate with agents and connect with professional teams.
Cooperate with well-recognized word-of-mouth agents. The reason why we need public recognition is because the quality on the market varies, there are too many agents selling courses, and there may be very little real cross-border business experience. You can ask to see the other party’s account creation experience, and human judgment is needed before cooperation. object.
(3) Instead of cooperating with others, it is better to step up yourself.
In fact, cross-border e-commerce logistics companies can do it themselves, but they must produce excellent content. Only in this way can they drive forwarding and bring high-quality and accurate conveyance and comments. But it takes a long time to cultivate an account yourself.
In short, the above is the complete explanation of “How to market and promote cross-border e-commerce logistics?” Through these three channels, you can find the tips for marketing promotion: The first is to find the most mainstream marketing at the moment platform; the second is to find compliant agents to cooperate; the third is to cultivate cross-border e-commerce logistics accounts by yourself.