Amazon is a world-renowned cross-border platform, and the platform’s traffic is very large, so it has attracted a large number of sellers to settle in. As a result, the competition among sellers is also very fierce. If sellers want to stand out, they need to master the platform. We know enough about the various rules. Today we will talk about how normal is the ratio between Amazon reviews and sales?
According to Amazon’s official statistics, when the ratio of store product sales to reviews is 200:1, the seller’s product sales are normal.
However, this ratio is not absolute and can only be used as a reference, because the ratio will be affected by many factors, such as product type, shelf time, search ranking, etc., so this ratio can only As a reference, it cannot be used as a rigid standard.
Amazon reviews are mainly for products that have been sold. When buyers purchase the product and have a certain experience using the product, they can give their own evaluation of the product based on their experience.
Buyers’ reviews will be displayed on the Amazon product listing details page, which can provide a certain reference value to other buyers who want to buy. More than 80% of buyers trust online products. Reviews, therefore reviews will affect the decisions of other buyers to a certain extent, which will help increase the exposure and traffic of the product, thus affecting sales.
The main functions of Amazon review are as follows:
1. Help sellers increase product sales.
Reviews can largely affect the ratings of sellers’ listings. Therefore, a good review can increase potential users’ desire to buy, secretly increase conversion rates, and increase sales.
2. Provide reference for product selection.
Sellers can estimate the sales volume of competing products based on the number of reviews. Usually, the more reviews there are, the greater the potential sales volume will be, and vice versa. Therefore, the quality and quantity of reviews will, to a certain extent, depend on It can be used as an important reference data when selecting products.
3. Analyze competitor data.
By analyzing the pros and cons of competing product reviews, you can optimize your own products, especially similar products. If the one or two stars of multiple listings account for a large proportion, it means that this type of product as a whole There are still aspects that can be optimized. If the proportion of reviews is relatively balanced, it means that this type of product is relatively mature. Therefore, based on the analysis and evaluation of reviews, it can help sellers discover existing quality problems, design flaws and undiscovered advantages of the product. Develop your own better products.
The above is related to the ratio of Amazon reviews to sales. Sellers must pay attention to Amazon reviews. It can help sellers increase their product sales and can also be used as a basis for product selection. About Amazon That’s all for the ratio between reviews and sales. If you want to know more about it, you can pay attention to Lianlian Cross-border Payment.