For cross-border e-commerce sellers, excellent cross-border e-commerce companies around the world can serve as models for learning. These companies are often best able to seize the annual marketing opportunities – that is, the global cross-border e-commerce marketing calendar. Brands are very good at using annual marketing nodes to carry out targeted marketing. This article will focus on: Global cross-border E-commerce marketing calendar and product selection recommendations.
1. Global cross-border e-commerce marketing calendar: January New Year.
Every January 1st of the new calendar is the New Year’s Day for all people on earth. On the first day of every year, people all over the world will “New Year’s Eve”, “Looking forward”, “Celebration” and ” Blessings” and other activities, so this is a carnival festival suitable for consumers around the world.
Product selection recommendations: During the New Year, you can choose to promote personal health care products, sports and entertainment products, book reading products, healthy organic products, fitness equipment products, New Year greeting cards, etc., focusing on the concept of “New Year and New Weather”.
2. Global cross-border e-commerce marketing calendar: US Super Bowl in February.
February 5th is the largest rugby league championship in the history of the United States. Due to the grand event and the large number of viewers, it is also called the “Super Bowl” by people in North America. This is the history of the United States and even North America. on, the day with the highest average daily food consumption.
Recommended product selection: With the hosting of the event, cross-border e-commerce sellers can choose to sell products such as food and rugby peripheral products, and products such as home appliances and furniture are also very popular.
3. Global cross-border e-commerce marketing calendar: Women’s Day.
March 8 is a carnival day for all women. It is an international women’s day.
Recommended products: cosmetics, flowers, jewelry, clothing, handbags, wigs, etc.
4. Global cross-border e-commerce marketing calendar: April Fool’s Day, Easter.
April 1st is April Fool’s Day, which is also a traditional Western holiday.
Recommended products: candy gift boxes, Easter eggs, funny toys, prankster supplies, etc.
April 9th is Easter. As an important festival in the West, it has a strong religious complex.
Recommended product selection: religious gifts.
In short, the above is a partial introduction to the “Global Cross-border E-commerce Marketing Calendar”. This article mainly introduces the festivals from January to April. It not only includes the origins and customs of these festivals, but also summarizes the best-selling items in these marketing nodes. Novice sellers can choose products based on the recommendations.