For cross-border e-commerce sellers, registering an international trademark is a very stable and safe guarantee. It can not only protect the intangible assets of the corporate brand, but also take this opportunity to eliminate many legal risks and operational risks. This article will describe in detail: the benefits of international trademark registration. I hope it can help sellers correctly understand the value of international trademarks.
1. The benefits of international trademark registration: preventing squatting.
What cross-border e-commerce sellers need to realize is that all intangible assets are valuable. The intangible assets of these enterprises play an identifying role in international economic activities. Therefore, Chinese cross-border e-commerce sellers should take the initiative to register foreign-related trademarks. Only by paying attention to the value of trademarks can they get certain benefits when conducting overseas business activities. legal protection and institutional protection.
According to incomplete statistics, at least 15% of corporate trademarks of Chinese companies have been preemptively registered. However, due to lack of trademark awareness, many companies are forced to spend very high fees to regain trademark rights, or There are too many examples of reinvesting in building new brands.
When Chinese companies finally go overseas, they find that their trademarks have been registered, and they can only spend hundreds of thousands of dollars to get the trademarks back.
2. The benefits of international trademark registration: reducing the cost and cycle of rights protection.
If Chinese companies want to successfully expand into the international market, they must protect their trademarks. Only in this way can they protect their profits. Because many foreign companies will conduct trademark inquiries before entering new markets. Once they find that their trademarks have been registered, they will have to spend more money and wait for a long time to resolve legal disputes. This is because the person in charge lacked a certain “trademark legal awareness” from the beginning.
In short, the above is the relevant explanation about “the benefits of international trademark registration”. If cross-border e-commerce sellers or corporate brands want to enter overseas markets, they really need to register their own trademarks, so that they can avoid many unnecessary legal disputes and commercial interests. In order to quickly access overseas markets, Chinese sellers’ trademark awareness needs to be further strengthened.