Because there are so many types of products on Wish, a large number of sellers compete in each category. Therefore, small sellers need to spend more time and energy to improve their product quality, service quality and competitiveness. Secondly, wish official management of small sellers is becoming more and more strict. In order to protect the rights and interests of consumers, wish will review sellers’ product quality, after-sales service, etc., and impose penalties for violations. Therefore, small sellers need to always pay attention to and comply with relevant regulations. For Wish small sellers, how much money they may earn in a year. If you want to increase your store’s sales, let’s take a look at how Wish is now easy for small sellers to do?
1. Is Wish easy for small sellers to do now?
1. For ordinary sellers, the entry threshold for Wish is relatively low. This year’s new Wish policy states that sellers must register for Wish Stores do not need to pay a prepaid registration fee of US$2,000, and newly launched products may receive free traffic support from multiple channels. Wish has introduced various policy supports, including store rankings, to encourage merchants to improve product quality and store services. Therefore, wish is very friendly to settled sellers.
2. Every new policy that comes out is also a challenge for ordinary sellers. There are more and more systems, more diverse forms of competition, and more and more difficulty in maintaining store health data. These factors will all have an impact on product traffic. Each seller’s products and operations have different problems, so each seller needs to consider how to deal with them based on their own circumstances.
3. As an ordinary Wish seller, if the product itself does not have much advantage, then the competition will be fierce. The homogeneity of platform products is serious and the pressure of product price competition is high. These factors will make it difficult to make a hit product. At the same time, as China Post’s surface mail prices increase, the global trade situation becomes increasingly severe, which has a certain impact on sellers’ direct logistics and overseas warehouse operations, resulting in increased logistics operating costs and reduced order volumes.
2. How to place an order quickly?
1. Product selection is very important.
Good product selection is half the battle. Whether a product can become a hit, product selection has become its most important factor. It is necessary to analyze the main users of the platform and what characteristics and preferences these users have. Wish’s main users are young people aged 16-35 in Europe and the United States, who like novel, interesting and affordable products. Most of the best products sold on the platform are small, light and without after-sales services. In addition, we must pay attention to the scarcity of products, because products with serious homogeneity cannot be pushed by Wish. For novice sellers, they may not be good at selecting products because they have no experience. At this time, they can first follow the purchase or try the general goods model.
2. Optimize titles, pictures and tags.
The title, picture and label of the product are all important factors that influence consumers to purchase the product. Doing a good job in these aspects can play a positive role in consumers purchasing the product.
In terms of titles, do not exceed 80 characters and be as concise and attractive as possible. The title content can include the best three of product color, size, characteristics, material, and packaging, such as product name + material + size.
In terms of pictures, high-quality pictures are the foundation. In addition, the picture content has a clear theme and eye-catching content, which allows consumers to quickly understand the advantages of the product and dispel their doubts. In terms of labels, attention should be paid to the vocabulary associated with the product to facilitate consumer search and promotion. When it comes to tags, a combination of broadness and precision is needed to achieve maximum traffic.
3. The description should be as clear as possible.
At the same time, product information needs to be described as clearly as possible so that consumers can quickly understand the product.
4. Product pricing.
And pricing needs to be reasonable to ensure consumer support and own profitability.
5. Increase product sales and reviews.
In addition, you also need to take certain risks to quickly increase sales and reviews in order to gain the trust of consumers. Finally, you need to obtain more traffic and exposure, which requires choosing strategies such as paid advertising exposure based on financial capabilities.
The above introduction is an introduction to the relevant knowledge of wish as a small seller. In general, customer experience needs to be given top priority to ensure the long-term development of the platform business. On the wish platform, the high return rate is a concern that requires continuous follow-up and improvement to enhance customer experience. At present, the wish platform’s business is expanding rapidly in the European and American markets, but restrictive policies still need to be implemented carefully to optimize platform services and experience.