For cross-border e-commerce sellers, the role and effect of scenario marketing are determined by the time and place environment in the mobile environment. In order to better help cross-border e-commerce sellers understand the strategy, this article will The meeting will focus on analyzing: communication strategies for cross-border e-commerce scenario marketing, hoping to help all cross-border e-commerce sellers.
1. Scenario marketing of contemporary cross-border e-commerce is suitable for scenario-based communication models.
Scenario-based marketing determines different communication methods. Based on this point of view, when merchants face the scenario-based needs of cross-cultural consumers, they should provide marketing communication methods that are consistent with the scenario. For example, the advertising communication method not only displays in the advertising design and advertising content, but also focuses on combining the attributes of the products and carrying out distinctive, intelligent and personalized advertising.
For example, in the way of information dissemination, current scene marketing is no longer limited to a single scene. Sellers must combine the characteristics of the mobile Internet era and mobile terminal scenarios to carry out timely and accurate dissemination to consumers, so as to ensure the transmission and transformation of information dissemination, and must be equipped with a series of payment and logistics distribution systems.
2. Scenario marketing of cross-border e-commerce needs to keep pace with the times.
Today’s scene marketing is facing many difficulties. One of the major dilemmas is the cultural barriers caused by cross-cultural communication. Due to the promotion and development of economic globalization, sellers have to face consumers with different cultural backgrounds. However, the gap between cultures continues to affect people’s attitudes, opinions and even behavioral patterns. Once cultural differences lead to eventual The expression effect is greatly reduced, which will have a certain negative impact on scene marketing.
When Souyi cross-border e-commerce sellers conduct scene marketing, they must pay attention to local cultural customs to avoid misunderstandings caused by errors in information transmission.
In short, the above is the relevant explanation of “communication strategy for cross-border e-commerce scenario marketing”. When cross-border e-commerce sellers face contemporary consumers, they should pay attention to two points: the first point is to combine scenario-based communication models and integrate online and offline channels; the second point is to pay attention to contemporary scenario marketing Difficulties and challenges, and proactively adapt and adjust posture.