When registering and opening a store on an e-commerce platform, some platforms require sellers to provide brand authorization before they can register and open a store. Different platforms may have different regulations on this requirement, and the eBay platform is no exception. So the question is, can a seller list a product without a brand on eBay?
Listing products on eBay requires filling in some information. If you are a brand seller, it is recommended that you register your own brand domain name and point it to your eBay store for off-site traffic. At the same time, when publishing a product, you need to accurately fill in the UPC code of the product and the brand name and MPN code information in the item specific column on the listing edit page. Otherwise, the product will not be published successfully. If the format of the GTIN identification code filled in is incorrect, the eBay site system will report an error, preventing the seller from successfully listing the item. If the seller’s product does not have a GTIN identification code, you can fill in “does not apply” in the UPC column.
If the seller does not have a brand on eBay but wants to publish products, he can choose to register a brand and file it. After filing, he can send a letter stating that he is already a brand seller, and he is not allowed to sell without authorization. , and present relevant evidence, such as registered EU and US trademarks, etc. In addition, if you keep getting errors in commonly used categories, you can try to release the product in a less popular category, and then ask customer service to change it back to the original category.
The above is the content of whether eBay sellers can publish products without a brand. If the seller wants to open a store and publish products on eBay, make sure to comply with the regulations and requirements of the platform, including correctly filling in the product identification code and brand information. If the seller does not have brand authorization, you can consider using your own brand or products unrelated to the brand for listing. In addition, it is recommended that sellers register their own brands and file them to prove that they are the brand owners and avoid problems such as follow-up sales. Complying with platform rules and improving product recognition and brand influence can help sellers achieve better sales results on eBay.